Finland’s most clicked on news stories in one service

Ampparit.com is a free news service that brings together a vast stream of news from around 300 domestic sources. Ampparit provides the advertiser with an intrigued target group, which is interested in planning and making everyday purchases. Ampparit reaches over 300,000 visitors a month. More than 25,000 news items are added to the platform weekly, and the titles are clicked more than a million times a day.

Users are particularly interested in sports: hockey and Formula 1 news continue being the most popular content of the service. Social headlines and economic topics also find their audience at Ampparit.com. Also, almost everyone occasionally has a glimpse on the entertainment.

In addition to a well-functioning display, the advertiser is offered a news ticker as a native advertising solution, which is powerful at pointing visitors to the right direction. Ampparit.com also offers good value for getting more visibility for visually appealing advertising by listing news headlines closely without images. For a brand advertiser, an effective way to influence is by taking over an appropriate section of the theme. We will immediately discover areas of interest for the users based on news topics that will allow us to target advertising effectively.

Reach

Overall reach* 319 000

Ampparit.com

  • Number of visitors, desktop / month 148 000
  • Number of visitors, mobile / month 197 000
  • Duration of visit (min) 2,3
  • Page views per visit (average) 1,9

Source: FIAM – ComScore MMX, December 2019, 6+/mobile 15+.

Profile

Visitor profile of the site

Source: FIAM – ComScore MMX, December 2019, 6+/mobile 15+.

Interests of the online visitors

Ampparit.com visitors are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100