Towards Overall Wellbeing

The roots of Kotilääkäri ( = home doctor) extend back more than 130 years as a trusted health magazine. For Kotilääkäri readers, the most important thing is their own well-being and that of their loved ones, overall health. They want to be riding the wave of the latest health trends and treatments. Kotilääkäri also provides everyday psychological information from human relations to self-development and stress management, as well as touching survival stories. Kotilääkäri readers are diversely active women, who are also interested in men’s health. Healthy cooking, interior décor, clothes and beauty are the elements of high-quality life for them. They appreciate news, quality, responsibility and ethics, and also choose products and services from an ecological point of view.

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Reach

OVERALL REACH *99 000

Kotilääkäri

  • Readers 85 000
  • Reading time (min) 39

Source: KMT 2019, 15+ population est. 4 295 000, female population 2 199 000. * Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions. 

Profile

Reader profile

Source: KMT 2019, 15+ population est. 4 295 000, female population 2 199 000

Interests of readers

Kotilääkäri's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100