We can use our diverse digital network to build a suitable concept just for you, regardless of whether the focus is a broader target group or a carefully selected special group.
Consumer interest doesn’t depend on the channel, but the channel is the internet to an increasing extent. Internet use – and mobile use in particular – continues to grow rapidly. When you want to reach consumers with an interest in your product or service, desktop and mobile advertising are more and more often the best ways to reach those people.
Otavamedia’s online sites allow you to target site-specifically (Otavamedia ROS) and with broader online targeting (Otavamedia RON). You can also build a package consisting of sites aimed only at women, sites focusing on men, or even a Cross Screen solution that reaches your target group on all terminal devices (desktop, mobile and tablet). You can target also your advertising to a specific time of day and place, which allows you to utilise the consumer’s micro-moments – you’re present at just the right time and place.
We reach a total of 3.2 million monthly visitors, 1.9 million of these are on desktop and 2.5 million visitors via mobile and tablet. (Source: Comscore) A high-quality media environment and content that moves consumers also provides a great foundation for creative online advertising solutions. We also do continuous development work on our sites to ensure that the ad sports work well and the user experience is pleasant.
We have compiled a selection of advertising formats used in desktop and mobile campaigns.