Ad Sizes and Insert Guidelines 2020

Here you will find information for the year 2019

The information is valid from 1.1.2020.

Print sizes are clean cut sizes to which 5 mm of cutting wastage must be added. Text and other essential elements (frame, logo, image, etc.) may not be placed any closer than 5 mm to the cutting line on the side.

Ads without margins: the ad continues to the side of the page. Elements (images and background) must extend 5 mm over the page edge (cutting wastage). In the materials, frames may not be placed on the page cutting. Don’t place text, logos and other such elements any closer than 5 mm from the cut edge of the page.

Print ad sizes

Media/size 2/1 size 1/1 size 1/2 vertical 1/2 horizontal 1/4 vertical 1/4 horizontal 1/4 square
Alibi 420 x 280 210 x 280 102 x 280 210 x 136 52 x 280 210 x 68  102 x 138
Anna 460 x 297 230 x 297 111 x 297 230 x 146 61 x 297 230 x 70 111 x 146
Deko 460 x 297 230 x 297 111 x 297 230 x 146 61 x 297 230 x 70 111 x 146
Erä 420 x 275 210 x 275 102 x 275 210 x 135 49 x 275 210 x 66 102 x 135
Golflehti 434 x 280 217 x 280 106 x 280 217 x 138 42 x 250 195 x 57 95 x 125
Hymy 420 x 297 210 x 297 102 x 297 210 x 146 52 x 297 210 x 70 102 x 146
Kanava 376 x 248 188 x 248 94 x 248 188 x 124      
Kippari 420 x 275 210 x 275 102 x 275 210 x 135 49 x 275 210 x 66 102 x 135
Kotiliesi 460 x 297 230 x 297 111 x 297 230 x 146 61 x 297 230 x 70 111 x 146
Kotiliesi Käsityö 460 x 297 230 x 297 111 x 297 230 x 146 61 x 297 230 x 70 111 x 146
Kotilääkäri 460 x 297 230 x 297 111 x 297 230 x 146 61 x 297 230 x 70 111 x 146
Koululainen 434 x 280 217 x 280 106 x 280 217 x 138 55 x 280 217 x 68 106 x 138
Maalla 460 x 297 230 x 297 111 x 297 230 x 146 61 x 297 230 x 70 111 x 146
Metsästys  ja Kalastus 420 x 275 210 x 275 102 x 275 210 x 135 49 x 275 210 x 66 102 x 135
Parnasso 376 x 248 188 x 248 94 x 248 188 x 124      
Seura 420 x 280 210 x 280 102 x 280 210 x 136 52 x 280 210 x 68  102 x 138
Seura SuperRistikot   210 x 270          
Suomen Kuvalehti 420 x 280 210 x 280 102 x 280 210 x 136 52 x 280 210 x 68  102 x 138
Tekniikan Maailma 420 x 275 210 x 275 102 x 275 210 x 135 49 x 275 210 x 66 102 x 135
TerveysHymy 420 x 280 210 x 280 102 x 280 210×136 52 x 280 210 x 68  102 x 138
TM Rakennusmaailma 420 x 275 210 x 275 102 x 275 210 x 135 49 x 275 210 x 66 102 x 135
TV-maailma   208 x 270          
Vauhdin Maailma 420 x 292 210 x 292 102 x 292 210 x 143 49 x 292 210 x 70  102 x 143
Vene 420 x 275 210 x 275 102 x 275 210 x 135 49 x 275 210 x 66 102 x 135
Viva 460 x 297 230 x 297 111 x 297 230 x 146 61 x 297 230 x 70 111 x 146

Insert sizes for stapled magazines

    Stapled insert           Tip-in   Glue-drop   Contact information    
  Size of the magazine Minimum size Maximum size Top cutting wastage Bottom cutting wastage Side cutting wastage Gripper margin Minimum size Maximum size Minimum size Maximum size Printer Contact person Telephone number
Alibi 210 x 280 105 x 148 210 x 280 15 15 5 5 105 x 148 200 x 270 60 x 80 177 x 240 UPC Print, Vaasa, Finland Anita Ronkainen +358 6 321 8019
Anna 230 x 297 105 x 160  230 x 297 5-13 8 105 x 148 210 x 277 60 x 80 190 x 200 PunaMusta/Forssaprint, Forssa, Finland  Pekka Sälpäkivi +358 3 423 5761
Erä 210 x 275 105 x 148 210 x 275 15 5 – 25 5 8 105 x 148 190 x 255 60 x 80 170 x 200 Printall, Tallinna, Estonia Katrin Taaring +372 511 0032
Hymy 210 x 297 105 x 148 210 x 297 5 5 5 5 105 x 148 200 x 287 60 x 80 177 x 240 UPC Print, Vaasa, Finland Anita Ronkainen +358 6 321 8019
Kippari 210 x 275 105 x 148 210 x 275 5 5 5 8 105 x 148 190 x 255 60 x 80 170 x 225 Kroonpress, Tarto, Estonia Annika Siimula +372 50 555 10
Kotiliesi Käsityö 230 x 297 140 x 140 230 x 297 3 10 5 10 100 x 150 210 x 277 40 x 60 200 x 250 Printall, Tallinna, Estonia Katrin Taaring +372 511 0032
Kotilääkäri 230 x 297 105 x 148 230 x 297 5 5 5 10 105 x 148 210 x 277 60 x 80 190 x 250 Kroonpress, Tarto, Estonia Annika Siimula +372 50 555 10
Koululainen 217 x 280 140 x 140 217 x 280 15 15 5 10 100 x 150 197 x 260 40 x 60 200 x 250 Printall, Tallinna, Estonia Katrin Taaring +372 511 0032
Maalla 230 x 297 140 x 140 230 x 297 3 10 5 10 100 x 150 210 x 277 40 x 60 200 x 250 Printall, Tallinna, Estonia Katrin Taaring +372 511 0032
Metsästys ja Kalastus 210 x 275 105 x 148 210 x 275 5 5 5 8 105 x 148 190 x 255 60 x 80 170 x 225 Kroonpress, Tarto, Estonia Annika Siimula +372 50 555 10
Seura 210 x 280 105 x 148 210 x 280 15 15 5 5 105 x 148 200 x 270 60 x 80 177 x 240 UPC Print, Vaasa, Finland Anita Ronkainen +358 6 321 8019
Seura SuperRistikot 210 x 270 140 x 140 210 x 270 15 23 5 10 100 x 150 190 x 252 40 x 60 200 x 250 Printall, Tallinna, Estonia Katrin Taaring +372 511 0032
Suomen Kuvalehti 210 x 280 105 x 148 210 x 280 15 15 5 5 105 x 148 200 x 270 60 x 80 177 x 240 UPC Print, Vaasa, Finland Anita Ronkainen +358 6 321 8019
Tekniikan Maailma 210 x 275 105 x 148 210 x 275 15 5 – 25 5 8 105 x 148 190 x 255 60 x 80 170 x 200 PunaMusta/Forssaprint, Forssa, Finland  Pekka Sälpäkivi +358 3 423 5761
TM Rakennusmaailma 210 x 275 105 x 148 210 x 275 15 5 – 25 5 8 105 x 148 190 x 255 60 x 80 170 x 200 PunaMusta/Forssaprint, Forssa, Finland  Pekka Sälpäkivi +358 3 423 5761
TV-maailma 208 x 270 105 x 148 208 x 270 20 15 5 5 105 x 148 188 x 250 60 x 80 177 x 240 UPC Print, Vaasa, Finland Anita Ronkainen +358 6 321 8019
Vauhdin Maailma 210 x 292 105 x 148 210 x 292 5 5 – 18 5 8 105 x 148 190 x 272 60 x 80 170 x 200 PunaMusta/Forssaprint, Forssa, Finland  Pekka Sälpäkivi +358 3 423 5761
Viva 230 x 297 105 x 148 230 x 297 5 5 – 13 5 8 105 x 148 210 x 277 60 x 80 190 x 200 PunaMusta/Forssaprint, Forssa, Finland  Anita Ronkainen +358 6 321 8019

The following must be clearly indicated when delivering inserts:
• Advertiser
• Magazine and issue number
• Number of inserts
• Name of the contact person receiving the delivery

Stapled inserts: 
• As break bulk on platforms with parallel-positioned folds or as big folds as possible
• A sheet of cardboard/paper between layers is recommended

Tip-in/glued inserts: 
• As break bulk on platforms or packed in cardboard
• With parallel-positioned or big fold

Glued sample bags/inserts: 
• Packed in cardboard in parallel-positioned layers
• Sheet of cardboard/paper between the layers

Note: Time of delivery for the inserts is 10 working days before the magazine issues release.

Insert sizes for adhesive-bound magazines

    Adhesive-bound insert           Tip-in   Glue-drop   Contact information    
  Size of the magazine Minimum size Maximum size Top cutting wastage Bottom cutting wastage Side cutting wastage Gripper margin Minimum size Maximum size Minimum size Maximum size Printer Contact person Telephone number
Anna 8, 15-16, 35, 42, 47 230 x 297 140 x 148 230 x 297 5-13 5 3 105 x 148 210 x 277 60 x 80  190 x 200 PunaMusta/Forssaprint, Forssa, Finland Pekka Sälpäkivi +358 3 423 5761
Deko 230 x 297 115 x 160 230 x 297 10 5 3 105 x 148 210 x 277 60 x 80  170 x 257 PunaMusta, Joensuu, Finland Sari Vaittinen +358 10 230 8421
Golflehti 217 x 280 115 x 160 217 x 280 15 10 5 3 105 x 148 197 x 260 60 x 80 170 x 240 PunaMusta, Joensuu, Finland Sari Vaittinen +358 10 230 8421
Kanava 188 x 248 140 x 148 188 x 248 5 5 5 3 105 x 148 168 x 228 60 x 80 148 x 200 Kroonpress, Tarto, Estonia Annika Siimula +372 50 555 10
Kippari 2 210 x 275 140 x 148 210 x 275 5 5 5 3 105 x 148 190 x 255 60 x 80 170 x 225 Kroonpress, Tarto, Estonia Annika Siimula +372 50 555 10
Kotiliesi 230 x 297 140 x 148 230 x 297 5 5 – 13 5 3 105 x 148 210 x 277 60 x 80 190 x 200 PunaMusta, Forssa, Finland Pekka Sälpäkivi +358 3 423 5761
Parnasso 188 x 248 140 x 148 188 x 248 5 5 5 3 105 x 148 168 x 228 60 x 80 148 x 200 Kroonpress, Tarto, Estonia Annika Siimula +372 50 555 10
TM Rakennusmaailma 6 210 x 275 140 x 148 210 x 275 15 5 – 25 5 3 105 x 148 190 x 255 60 x 80 170 x 200 PunaMusta/Forssaprint, Forssa, Finland Pekka Sälpäkivi +358 3 423 5761
Vene 210 x 275 140 x 148 210 x 275 5 5 5 3 105 x 148 190 x 255 60 x 80 170 x 225 Kroonpress, Tarto, Estonia Annika Siimula +372 50 555 10

The following must be clearly indicated when delivering inserts:
• Advertiser
• Magazine and issue number
• Number of inserts
• Name of the contact person receiving the delivery

Stapled inserts: 
• As break bulk on platforms with parallel-positioned folds or as big folds as possible
• A sheet of cardboard/paper between layers is recommended

Tip-in/glued inserts: 
• As break bulk on platforms or packed in cardboard
• With parallel-positioned or big fold

Glued sample bags/inserts: 
• Packed in cardboard in parallel-positioned layers
• Sheet of cardboard/paper between the layers

Note: Time of delivery for the inserts is 10 working days before the magazine issues release.