Online Prices 2021

Latest updates February 17th, 2021

Our renewed online prices are valid from 1.2.2021.

Build your campaign by first choosing ad size or format, then select the media and finalize your campaign with our targeting options.

  • Ad size (Price Category)
  • Media (ex. Otava RON, Ampparit.com, site or section on a site)
  • Targeting (ex. audience, interest, context, buy-intent)
  • Special formats (Rich media, static wallpaper)
  • Other ad formats (Ticker, Nettix quick link, landing page ads, native display)
  • Newsletter Prices

Ad Sizes and Price Categories

Ad Sizes Category 1
Cross screen
Category 2
Cross screen
Category 3
Cross screen
Desktop 980*552 (maxi parade),
620*891 (digital full page)
980*400, 300*600, 300*431 160*600, 560*400, 468*400, 980*120, 300*250
Mobile 300*600, 300*431 300*300, 300*431, 300*600 300*250

 

Prices / Otava RON Category 1 Category 2 Category 3
Cross-screen ad formats: CPM CPM CPM
Display (banner) 24 € 20 € 10 €
Video (article- / verticalvideo)   16 €  
       
Desktop ad formats: CPM CPM CPM
Display (banner) 30 € 21 € 12 €
Video (article- / verticalvideo)   16 €  
       
Mobile ad formats: CPM CPM CPM
Display (banner) 20 € 16 € 12 €
Video (article- / verticalvideo)   16 €  

 

Media

Media Extra charge
Otava RON (Otavamedia RON and Nettix RON) 0 €
Otavamedia RON, Nettix RON or Otava Men* + 2 €
Otavamedia Women** + 4 €
Specific site (Tekniikanmaailma.fi etc.) + 4 €
Golfpiste.com
Low-season 8 € (1.8.-28.2.) / High-season 12 € (1.3.-31.7.)
+ 8 / 12 €
Site and section or theme specific (Nettiauto.com/new-vehicles etc.) + 8 €

* Ampparit.com, Eralehti.fi, Golfpiste.com, Hymy.fi, Kipparilehti.fi, Muropaketti.com, Nettiauto.com, Nettikaravaani.com, Nettikone.com, Nettimokki.com, Nettimoto.com, Nettivaraosa.com, Nettivene.com, Nettivuokraus.com, Rakennusmaailma.fi, Suomenkuvalehti.fi, Tekniikanmaailma.fi

** Anna.fi, Dekolehti.fi, Kaksplus.fi, Kotiliesi.fi, Kotilaakari.fi, Seura.fi and Vivalehti.fi

Targeting

Targeting Extra charge
Areal or other technical targeting (time, date, browser etc.) + 2 €
Demografic targeting (gender, age etc.) + 2 €
Interest- (reach) and search-based targeting, one search criterium* + 2 €
Interest- (focus) and search-based targeting, two search criteria** + 4 €
Contextual and interest based targeting + 4-6 €
Contextual targeting + 5 €
Buy intent + 2 €
     Buy intent (dreamers) + 4 €
     Buy intent (searchers) + 6 €
     Buy intent (shoppers) + 8 €

*Ex. interest in health and wellness (interest based) or searched for Ford Focus (search based) 
**Ex. interest only in wellness (interest based) or searched for Ford Focus 2018 or later model (search based) 

Special Formats

Special formats Extra charge (netto)
Rich media (Just Premium ad formats) + 5 €
Rich media (Nexd and Adform ad formats) + 1 €
Static wallpaper (parade or maxi parade) + 2 €

 

Other Ad Formats

Other ad formats Price
Ampparit.com/ Ticker 1 450 €/day
Nettix Quick Link Nettiauto.com 2 700 €/2 weeks
Others 1 400 €/2 weeks
Landing page ad (600*900 and 300*431) CPM 22-28 €
Native display CPM 10 €

 

Newsletter Prices

  Subscribers Size Frequency Reach/week Price/week (ad*) Price/week
(content highlight)
Anna.fi appr. 25 000 600×200 3/week 75 000 1 500€ 1 500€
Golfpiste.com appr. 23 000 600×200 2/week 46 000 1500€ 1 500€
Kaksplus.fi appr. 7 000 600×200 1/week 7 000 800€ 800€
Kotiliesi.fi appr. 15 000 600×200 daily 45 000 1 200€ 1 200€
Muropaketti.com appr. 6 000 600×200 when needed 6 000 800€ 800€
Seura.fi appr. 1 500 600×200 7/week 10 500 800€ 800€
Suomenkuvalehti.fi appr. 8 000 600×200 2/week 16 000 800€ 800€
Tekniikanmaailma.fi appr. 18 000 600×200 5/week 90 000 1 500€ 1 500€

* Advertiser gets the visibility to all newsletters sent during the certain week. 

The sites have ad placement specific differences. More detailed information is available from your contact person or our Media Sales.

We reserve the right to make changes. VAT is not included.