Prices for online 2022

Valid from 1.1.2022.

These prices apply to Otavamedia RON -network. Campaigns are displayed on all devices (desktop, tablet, mobile) with a few exceptions noted in the tables below.

  • Sites are divided into CPM and time-based pricing categories. New ad format social media ad is now available!
  • There are three targeting categories.
  • Golfpiste.com has specific seasonal surcharges. Extra charges apply to Rich Media and High Impact -formats.
  • Time-based pricing is valid on these web sites: Eralehti.fi, Metsastysjakalastus.fi, Kipparilehti.fi and Venelehti.fi.
  • Newsletter Prices are listed separately.

CPM-priced web sites

Normal CPM € CPM € with targeting 1 (+5%) CPM € with targeting 2 (+15%) CPM € targeting 3 (+30%) Notifications
Max Parade 26 27,30 29,90 33,80 980*552, 300*600 px
Parade 22 23,10 25,30 28,60 980*400, 300*300 px
Vertical Parade 22 23,10 25,30 28,60 300*431/600 px
Digital Fullpage 22 23,10 25,30 28,60 620*891, 300*431 px
Rectangle 18 18,90 20,70 23,40 300*300 px
Social Media Ad 20 21,00 23,00 26,00 300*300 px (mobile) incl. production
Video (vertical/horizontal) 20 21,00 23,00 26,00 1080*1920 / 1920*1080 px
Wallpaper + Parade 28 desktop only (site-specific differences)
Frontpage Ad 28 600*900 px, available per web site

 

Targeting Categories

Targeting Category 1 Targeting Category 2 Targeting Category 3
Age Web site/ROS (excl. Golfpiste) Section/Theme
Gender Interest B2B / Decision-makers
GEO: Region Context Retargeting
Device Stage of life Custom Audience
Brand Safety Income group

 

Golfpiste.com, Rich Media, High Impact

Extra charge added to the CPM-price:
Golfpiste.com – High season +10 € 1.3-31.7
Golfpiste.com – Low season +6 € 1.8-28.2
Rich Media -charge (netto) +1 €
High Impact Ad -charge (netto) +5 €

 

Time-based pricing

Price €/ week (Parade) Price €/ week (Vertical Parade) Notifications
Eralehti.fi, Metsastysjakalastus.fi 600 400 Only two advertisers per week  (SOV50%)
Kipparilehti.fi, Venelehti.fi 750 500 Only two advertisers per week  (SOV50%)

 

Newsletter Prices

Newsletters Frequency Ad size or highlight Price €/week Reach/week Subscribers
Anna.fi 3/week 600*400 / highlight 1500 66 000 appr. 22 000
Golfpiste.com 2/week 600*400 / highlight 1500 76 000 appr. 38 000
Kaksplus.fi 2/week 600*400 / highlight 500 / 800 12 000 appr. 6 000
Kotiliesi.fi 5/week 600*400 / highlight 1500 126 000 appr. 18 000
Muropaketti.com 2/week 600*400 / highlight 500 / 800 6 000 appr. 3 000
Seura.fi 7/week 600*400 / highlight 500 / 800 14 000 appr. 2 000
Suomenkuvalehti.fi 3/week 600*400 / highlight 1500 87 000 appr. 29 000
Tekniikanmaailma.fi 5/week 600*400 / highlight 1500 90 000 appr. 18 000

Advertiser gets the visibility to all newsletters sent during the campaign week. 

More detailed information is available from your contact person or our Media Sales.

Do you have questions about online pricing? Please contact mr Jukka Pulkkinen, jukka.pulkkinen@otava.fi or +358 50 390 4851

The sites have ad placement specific differences. We reserve the right to make changes. VAT is not included.