Regular And Special Prices for Print

The prices below are based on material in digital format.

Media 2/1 1/1 1/2 1/4 2. cover 3. cover back cover 1. spread 2. spread centerfold
Alibi 4 100 2 280 1 550 1 140 2 510 2 510 2 510
Anna 12 220 6 790 4 620 3 400 7 470 7 470 7 470 13 450 13 450
Anna special / bumper issues
8, 20, 33-34, 42 and 47
13 190 7 330 4 990 3 670 8 070 8 070 8 070 14 500 14 500
Deko 8 680 4 820 3 280 2 410 5 310 5 310 5 310 9 550 9 550
Deko bumper issue 7 10 720 5 960 4 060 2 980 6 570 6 570 6 570 11 790 11 790
Erä 5 040 2 800 1 900 1 400 3 080 3 080 3 080 5 550 5 550
Golflehti 9 080 5 410 3 350 1 950 6 280 6 280 6 280 9 630 9 630
Hymy 6 480 3 600 2 450 1 800 3 960
Kaksplus 8 200 4 560 3 100 2 280 5 020 5 020 5 020 9 020
Kanava 1 510 840 570 420 930
Kippari 3 600 2 000 1 360 1 000 2 200 2 200 2 200
Kippari bumper issue 2 4 230 2 350 1 600 1 180 2 590 2 590 2 590 4 650 4 650
Kotiliesi 11 150 6 190 4 210 3 100 6 810 6 810 6 810 12 270 12 270
Kotiliesi Käsityö 5 670 3 150 2 140 1 575 3 470 3 470
Kotilääkäri 6 660 3 700 2 515 1 850 4 070 4 070 4 070 7 330 7 330
Koululainen 4 250 2 360 1 610 1 180 2 600 2 600 2 600 4 680
Maalla 8 315 4 620 3 140 2 310 5 090 5 090 5 090 9 150
Metsästys ja Kalastus 5 330 2 960 2 010 1 480 3 260 3 260 3 260
Parnasso 1 910 1 060 720 530 1 170 1 170
TM Rakennusmaailma 6 950 3 860 2 230 1 640 4 250 4 250 4 250 6 490
TM Rakennusmaailma bumper issue 6 11 390 6 330 4 310 3 170 6 970 6 970 6 970 12 530 12 530
Seura 11 450 6 360 4 330 3 180 7 000
Seura SuperRistikot 4 000 4 400
Suomen Kuvalehti 11 680 6 490 4 400 3 250 7 140 7 140 12 850
Tekniikan Maailma 12 440 6 910 4 700 3 460 7 610 7 610 7 610 13 690 13 690 13 690
TV-maailma 4 760 4 760
Vauhdin Maailma 4 500 2 500 1 700 1 250 2 750 2 750 2 750
Vene 4 970 2 760 1 880 1 380 3 040 3 040 3 040
Vene bumper issue 2 6 210 3 450 2 350 1 730 3 800 3 800 3 800 6 830 6 830
Viva 8 030 4 460 3 030 2 230 4 910 4 910 4 910

Insert Prices

Price €  per 1000 pcs

Weight Price € /1000 pcs
max. 5 g 87
6 – 10 g 101
11 – 20 g 118
21 – 30 g 140
31 – 40 g 162
41 – 50 g 183
51 – 60 g 216
61 – 70 g 235
71 – 80 g 260
81 – 90 g 288
91 – 100 g 320

If the size of the insert edition changes, we will not reimburse the costs of extra inserts. Extra inserts will be destroyed after binding, unless otherwise agreed. Inserts are only subject to possible discounts for ad and media agencies or direct customers.

  • The minimum invoiced price is EUR 1,800.
  • For regionally distributed or part-edition inserts, an additional charge of 20% is added.
  • Inserts heavier than 100 g and product samples are subject to separate negotiation.
  • VAT of 24% will be added to all prices.

Service Ads

Prices for service ads include a package discount. VAT will be added to the prices. No media agency discount. Price lists are for complete materials delivered in digital format. We charge for ad production according to the complexity of the work.

 

 

Erä

Size mm € / pc 6 pcs 12 pcs
90 x 25 115 586 1 104
90 x 50 195 994 1 872
90 x 75 305 1 555 2 928
90 x 100 390 1 989 3 744
Inquiries and reservations: Media Assistant Leena Hyyryläinen,  leena.hyyrylainen@otava.fi, tel. +358 50 310 6792

 

Kaksplus

Size mm € / pc 6 pcs 8 pcs
50 x 50 180 918 1 224
50 x 102 295 1 504 2 006
102 x 50 295 1 504 2 006
102 x 100 680 3 468 4 624
Inquiries and reservations: Saarsalo Oy, Mikko Salmensuo, mikko.salmensuo@saarsalo.fi, tel. +358 44 777 5112 and Maria Ahoranta, maria.ahoranta@saarsalo.fi, tel. +358 44 243 3519

 

Kippari

Professional Directory And Small Ads
Size mm € / pc 6 pcs 12 pcs
90 x 25 85 433 816
90 x 50 125 637 1 200
90 x 75 185 943 1 776
90 x 100 230 1 173 2 208
Second-hand Boats and Motors    
Size € / pc 6 pcs 12 pcs
1/1 mv 750 3 825 7 200
1/2 mv 390 1 989 3 744
Inquiries and reservations: Media Assistant Leena Hyyryläinen,  leena.hyyrylainen@otava.fi, tel. +358 50 310 6792

 

Kotiliesi Käsityö

Size mm € / pc 5 pcs 8 pcs
50 x 50 180 765 1 224
102 x 50 295 1 253 2 006
102 x 100 680 2 890 4 624
Inquiries and reservations: Saarsalo Oy, Mikko Salmensuo, mikko.salmensuo@saarsalo.fi, tel. +358 44 777 5112 and Maria Ahoranta, maria.ahoranta@saarsalo.fi, tel. +358 44 243 3519

 

Maalla

Size mm € / pc 5 pcs 11 pcs
50 x 50 180 765 1 683
102 x 50 295 1 253 2 758
102 x 100 680 2 890 6 358
Inquiries and reservations: Saarsalo Oy, Mikko Salmensuo, mikko.salmensuo@saarsalo.fi, tel. +358 44 777 5112 and Maria Ahoranta, maria.ahoranta@saarsalo.fi, tel. +358 44 243 3519

 

Metsästys ja kalastus

Size mm € / pc 6 pcs 12 pcs
90 x 25 115 586 1 104
90 x 50 195 994 1 872
90 x 75 305 1 555 2 928
90 x 100 390 1 989 3 744
Inquiries and reservations: Media Assistant Leena Hyyryläinen,  leena.hyyrylainen@otava.fi, tel. +358 50 310 6792

 

Tekniikan Maailma

Size mm € / pc
45×50 230
45×75 335
45×100 390
45×150 555
45×200 715
95×25 230
95×50 390
95×75 555
95×100 715
Inquiries and reservations: Cupik-Media Oy, Tomi Silvonen, cupik@cupik.fi, tel: +358 9 278 7711

 

TM Rakennusmaailma

Size mm € / pc € / pc issue 6
45 x 50 155 245
45 x75 205 325
45 x 100 240 395
45 x 150 385 630
45 x 200 465 755
95 x 25 155 245
95 x 50 240 395
95 x 75 385 630
95 x 100 465 755
Inquiries and reservations: Cupik-Media Oy, Tomi Silvonen, cupik@cupik.fi, tel: +358 9 278 7711

 

Vauhdin Maailma

Size mm € / pc 6 pcs  11 pcs
4 x 200 200 1 020 1 760
45 x 50 100 510 880
95 x 100 200 1 020 1 760
95 x 50 150 765 1 320
Inquiries and reservations: Cupik-Media Oy, Tomi Silvonen, cupik@cupik.fi, tel: +358 9 278 7711

 

Vene

Professional Directory and Small Ads    
Size mm € / pc 6 pcs 12 pcs
90 x 25 85 433 816
90 x 50 125 637 1 200
90 x 75 185 943 1 776
90 x 100 230 1 173 2 208
Second-hand Boats and Motors    
Size € / kpl 6 kpl 12 kpl
1/1 black-white 750 3 825 7 200
1/2 black-white 390 1989 3 744
Inquiries and reservations: Media Assistant Leena Hyyryläinen,  leena.hyyrylainen@otava.fi, tel. +358 50 310 6792

Online Prices Cross Screen

Cross Screen Parade (CPM) Cross  Screen Others (CPM) Outstream Video (CPM)
Sites 1) 18 10 16
Sites 2) 20 12 18
Sites 3) 30 17 20
Otava RON 18 10 16
Otava Men 18 10 16
Otava Women 20 12 18

 

Sites 1): Alibi.fi, Ampparit.com, Huutokaupat.fi, Hymy.fi, Koululainen.fi, Muropaketti.com, Nettiauto.com, Nettimoto.com, Nettikaravaani.com, Nettimökki.com., Nettikone.com, Nettivaraosa.com, Nettimarkkina.com, Nettivene.com, Plaza.fi ja Vauhdinmaailma.fi

Sites 2): Anna.fi, Asuntomessut.fi, Eralehti.fi, Dekolehti.fi, Kaksplus.fi, Kipparilehti.fi, Kotiliesi.fi, Kotilaakari.fi, Rakennusmaailma.fi, Seura.fi, Suomenkuvalehti.fi, Tekniikanmaailma.fi, Venelehti.fi, Vivalehti.fi, Superkeittokirja.fi, (Asuntomessut.fi messuaikana erikoishinnoin)

Site 3): Golfpiste.com

  • If a campaign is shown only on desktop, +20% is added to the prices
  • Ad impressions are shown on all devices (desktop, mobile, tablet)
  • Available ad formats:
    • Cross Screen parade: 980×400 and 300x300px
    • Cross Screen -video: out-stream and/or vertical video in mobile
    • Cross Screen – others:
      • Desktop: 980×120, 300×250, 300×500 and 160x600px
      • Mobile: 300×250, 300×150
    • The sites have ad placement specific differences. More detailed information is available from your contact person.
    • We reserve the right to make changes.

Data-based Online Prices Cross Screen

Interest Areas (1.0 level) Parade
Cross Screen (CPM)
Others
Cross Screen (CPM)
Outstream video Cross Screen (CPM)
Cars 20 12 18
Families with Children 20 12 18
Food 20 12 18
Health & Well-being 20 12 18
Sport 20 12 18
Home Entertainment and Electronics 20 12 18

 

  • Interest-based (Vainu) targeting is based on the visitor’s number and frequency of visits on pages related with the topic.
    • Ad formats (Cross Screen)
      • Desktop: parade, skyscraper, rectangle or panorama
      • Mobile: parade or rectangle
      • Video: out-stream and/or vertical video in mobile
    • Ad impresssions are displayed on the Otava RON pages.
      • Desktop only extra price +20%
    • Data pricing:
      • 1€ / gender targeting
      • 2€ / 1 x targeting for example demographic (age, education) or data based 1.0 level  (example in the chart)
      • 4€ / 2 x targeting  or data based 1.1 level
      • 6€ / 3 x targeting  or data based 1.1.1 level
    • Tailored customer-specific targeting is priced separately.
    • We reserve the right to make changes.

Site-specific Online Prices

Platform Ad Format Size Sites 1) (CPM) Sites 2) (CPM) Sites 3) (CPM)
Desktop Parade 980×400 20 30 40
Panorama 980×120 8 12 18
Rectangle 300×250 6 8 10
Double Rectangle 300×500 8 12 18
Triple Rectangle 300×750 10 16 24
Jumbo Rectangle 468×400 8 10 12
Jumbo 560×400 12 14 16
Extended Skyscraper 160×600 6 8 12
Maxi parade 980×552 40
Search List Banner (Market Places) 560×120 6
Outstream Video (CPM) 16 18 20
Mobile Parade 300×300 16 18 23
Panorama 300×150 8 12 16
Outstream Video (CPM) 16 18 20

 

Sites 1): Alibi.fi, Ampparit.com, Huutokaupat.fi, Hymy.fi, Koululainen.fi, Muropaketti.com, Nettiauto.com, Nettimoto.com, Nettikaravaani.com, Nettimökki.com., Nettikone.com, Nettivaraosa.com, Nettimarkkina.com, Nettivene.com, Plaza.fi ja Vauhdinmaailma.fi

Sites 2): Anna.fi, Asuntomessut.fi, Eralehti.fi, Dekolehti.fi, Kaksplus.fi, Kipparilehti.fi, Kotiliesi.fi, Kotilaakari.fi, Rakennusmaailma.fi, Seura.fi, Suomenkuvalehti.fi, Tekniikanmaailma.fi, Venelehti.fi, Vivalehti.fi, Superkeittokirja.fi, (Asuntomessut.fi messuaikana erikoishinnoin)

Sites 3): Golfpiste.com

  • The sites have ad placement specific differences. More detailed information is available from your contact person.
  • We reserve the right to make changes.

Outstream Video Prices

Sites 1 Sites 2 Sites 3 RON
Outstream CPM 16 18 20 16
Outstream CPV 100%,
max 6 sec
0,02 0,03 0,05 0,02
Outstream CPV 100%,
max 10 sec
0,03 0,04 0,06 0,03

 

Sites 1): Alibi.fi, Ampparit.com, Hymy.fi, Muropaketti.com, Nettiauto.com, Nettimoto.com, Nettikaravaani.com, Nettimökki.com, Nettikone.com, Nettivaraosa.com, Nettimarkkina.com, Nettivene.com and Plaza.fi

Sites 2): Anna.fi, Eralehti.fi, Dekolehti.fi, Kaksplus.fi, Kipparilehti.fi, Kotiliesi.fi, Rakennusmaailma.fi, Seura.fi, Suomenkuvalehti.fi, Tekniikanmaailma.fi and Venelehti.fi

Sites 3): Golfpiste.com

  • Prices are the same regardless of is it horizontal or vertical video in all devices
  • Videos are run Cross Screen in principle, but for example vertical video is run only in mobile
  • The sites have ad placement specific differences. More detailed information is available from your contact person.
  • We reserve the right to make changes.

Online Targeting and Rich Media Charges

Targeting Methods Additional Price
Time-based 2 €
Region-based (Geo) 2 €
Section-specific, for example ampparit.com/economy 2 €
Frequency caping 2 €
Retargeting
– of customer’s site 30 %
– of ads *) 30 %
Vainu Interest-based / Purchase Intent 2-6 €
Targeting Based on Demographics 1-2 €
Tailored targeting separately
Special Solutions Additional Price
Wallpaper (additional price added to parade) 3 €
Rich Media Surcharge 2 €
NettiX Market Places Prices
Nettiauto.com Others
Window / day (145 x 109px) 1450 900
Quick Link / week 2700 1400
Large Image Ad / month 6150 3200

 

*) Retargeted impressions are maximum of 50% of the original campaign impressions and the campaign duration can change.

Newsletter Prices

Subscribers Koko Frequency Reach / week Price / week (ad) Price / week
(content highlight)
Anna.fi appr. 25 000 600×200 3 / week 75 000 1 500 1 500
Golfpiste.com appr. 23 000 600×200 2 / week 46 000 1 500 1 500
Kaksplus.fi appr. 7 000 600×200 1 / week 7 000 800 800
Kotiliesi.fi appr. 15 000 600×200 3 / month 45 000 1 200 1 200
Muropaketti.com appr. 6 000 600×200 when needed 6 000 800 800
Ruoka.fi appr. 5 000 600×200 1 / week 5 000 800 800
Suomenkuvalehti.fi appr. 8 000 600×200 2 / week 16 000 800 800
Tekniikanmaailma.fi appr. 18 000 600×200 5 / week 90 000 1 500 1 500

*) Advertiser gets the visibility to all newsletters sent during the certain week