1. Starting Point

As the spring season approached, Bosch Power Tools wanted to highlight the ease of use and efficiency of its cordless hedge trimmers and pruners. At the same time, the goal was to inspire consumers to get started on their yard work and show how, with professional tips, garden maintenance can be effortless. The target audience consisted of home gardeners and consumers interested in yard care.

2. Overview

The collaboration between Toukola and Bosch was visible across multiple channels within Otavamedia’s network as well as on social media. Home gardeners were effectively reached through Toukola‘s content on Kotiliesi.

The campaign consisted of a Toukola short video, an article titled Trim and Shape Your Trees and Bushes – Follow These Simple Tips for Success (only in Finnish) on Kotiliesi.fi, and logo visibility in the Toukola section of Kotiliesi magazine. In addition, the campaign appeared on Anna.fi, Kaksplus.fi, and Seura.fi websites, as well as in newsletters and social media. Throughout the campaign, the content was continuously optimized by fine-tuning headlines and visuals to achieve the best possible results.

The entire production was created by Otavamedia’s in-house team. The video was produced by Pinja Karvonen and filmed by Miika Kainu. You can watch the final promotional video below – turn on the sound using the button in the lower corner of the video.

3. Results

The spring campaign was very well received and gained wide attention across various channels. The average video watch times were exceptionally long everywhere, with TikTok generating the highest number of views and reactions. The article, on the other hand, attracted traffic especially around May Day, when gardening was a topical activity for many.

“The campaign was a great success! Through the Toukola partnership, Bosch Power Tools gained extensive visibility among consumers interested in gardening – across websites, newsletters, social media channels, and even in print. Bosch’s products and the produced content fit seamlessly into Toukola’s editorial world, and this is clearly reflected in the results. The videos gathered a large number of views and reactions – with particularly long watch times on Facebook,” says Pinja Karvonen, Producer at Otavamedia.