Prices
Prices for online
These prices apply to Otavamedia RON -network. Campaigns are displayed on all devices (desktop, tablet, mobile) with a few exceptions noted in the tables below.
- Sites are divided into CPM and time-based pricing categories. New ad format social media ad is now available!
- There are three targeting categories.
- Golfpiste.com has specific seasonal surcharges. Extra charges apply to Rich Media and High Impact -formats.
- Time-based pricing is valid on these web sites: Eralehti.fi, Metsastysjakalastus.fi, Kipparilehti.fi and Venelehti.fi.
- Newsletter prices are listed separately.
CPM-priced web sites
Update 15.1.2025 Frontpage ad prices
| Normal CPM € | CPM € with targeting 1 (+5%) | CPM € with targeting 2 (+15%) | CPM € with targeting 3 (+30%) | Notifications | |
| Max Parade | 26 | 27,30 | 29,90 | 33,80 | 980*552, 300*600 px |
| Parade | 22 | 23,10 | 25,30 | 28,60 | 980*400, 300*300 px |
| Vertical Parade | 22 | 23,10 | 25,30 | 28,60 | 300*431/600 px |
| Digital Fullpage | 22 | 23,10 | 25,30 | 28,60 | 620*891, 300*431 px |
| Rectangle | 18 | 18,90 | 20,70 | 23,40 | 300*300 px |
| Social Media Ad | 22 | 23,00 | 25,00 | 28,00 | 300*600 px (incl. production) |
| Video (vertical/horizontal) | 20 | 21,00 | 23,00 | 26,00 | 1080*1920 / 1920*1080 px |
| Wallpaper + Parade | 28 | desktop only (site-specific differences) | |||
| Frontpage Ad | 30 | 31 | 32 | 33 | 600*900 px, available per web site |
Targeting categories
| Targeting Category 1 | Targeting Category 2 | Targeting Category 3 |
| Otava Profile* | Website/ROS (excl. Golfpiste) | Section/Theme |
| IAB-category | Interest (Otava Audience) | B2B / Decision-makers |
| Age | Context | Retargeting |
| Gender | Stage of life | Custom Audience |
| GEO: Region | Income group | |
| Device | ||
| Brand Safety |
*Otava Profile translates to Heimo in Finnish. People with similar passions are gathered to Otava Profiles that offer a wider reach than interest-based Otava Audiences.
Golfpiste.com, Rich Media, High Impact
| Extra charge added to the CPM-price: | ||
| Golfpiste.com – High season | +10 € | 1.4–30.9 |
| Golfpiste.com – Low season | +6 € | 1.10–31.3 |
| Rich media -charge (netto) | +1 € | |
| High Impact Ad -charge (netto) | +5 € |
Time-based pricing
| Valid starting 1.1.2025 | Price €/ week (Parade) | Price €/ week (Vertical Parade) | Notifications |
| Eralehti.fi, Metsastysjakalastus.fi | 750 | 500 | Only two advertisers per week (SOV50%) |
| Kipparilehti.fi | 600 | 400 | Only two advertisers per week (SOV50%) |
Newsletter Prices
Update 16.4.2025 Tekniikan Maailma subscribers, Suomen Kuvalehti frequency
| Newsletters | Frequency | Ad size or highlight | Price €/week | Reach/week | Subscribers |
| Anna.fi | 5/wk | 600*400 / highlight | 1500 | 205 000 | appr. 41 000 |
| Golfpiste.com | 2/wk | 600*400 / highlight | 1900 | 70 000 | appr. 35 000 |
| Kaksplus.fi | 2/wk | 600*400 / highlight | 500 / 800 | 12 000 | appr. 6 000 |
| Kotiliesi.fi | 6/wk | 600*400 / highlight | 1500 | 192 000 | appr. 32 000 |
| Muropaketti.com | 2/wk | 600*400 / highlight | 500 / 800 | 6 000 | appr. 3 000 |
| Seura.fi | 7/wk | 600*400 / highlight | 1500 | 112 000 | appr. 16 000 |
| Suomenkuvalehti.fi | 4/wk | 600*400 / highlight | 1500 | 135 000 | appr. 45 000 |
| Tekniikanmaailma.fi | 5/wk | 600*400 / highlight | 1500 | 195 000 | appr. 39 000 |
Advertiser gets the visibility to all newsletters sent during the campaign week.
More detailed information is available from your contact person or our Media Sales.
Do you have questions about online pricing? Please contact mr Jukka Pulkkinen, jukka.pulkkinen@otava.fi or +358 50 390 4851
The sites have ad placement specific differences. We reserve the right to make changes. VAT is not included.