Regular And Special Prices for Print

The prices below are based on material in digital format.

Media2/11/11/21/42. cover3. coverback cover1. spread2. spreadcenterfold
Alibi4 1002 2801 5501 1402 5102 5102 510
Anna12 2206 7904 6203 4007 4707 4707 47013 45013 450
Anna special / bumper issues
8,20, 28, 33-34, 42 and 47
13 1907 3304 9903 6708 0708 0708 07014 50014 500
Anna Golf7 2004 0002 7202 0004 4004 4004 4007 9207 920
Deko8 6804 8203 2802 4105 3105 3105 3109 5509 550
Deko bumper issue 710 7205 9604 0602 9806 5706 5706 57011 79011 790
Erä5 0402 8001 9001 4003 0803 0803 0805 5505 550
Golflehti9 0805 4103 3501 9506 2806 2806 2809 6309 630
Hymy6 4803 6002 4501 8003 960
Kaksplus8 2004 5603 1002 2805 0205 0205 0209 020
Kanava1 510840570420930
Kippari3 6002 0001 3601 0002 2002 2002 200
Kippari bumper issue 24 2302 3501 6001 1802 5902 5902 5904 6504 650
Kotiliesi11 1506 1904 2103 1006 8106 8106 81012 27012 270
Kotiliesi Käsityö5 6703 1502 1401 5753 4703 470
Kotilääkäri6 6603 7002 5151 8504 0704 0704 0707 3307 330
Koululainen4 2502 3601 6101 1802 6002 6002 6004 680
Maalla8 3154 6203 1402 3105 0905 0905 0909 150
Metsästys ja Kalastus5 3302 9602 0101 4803 2603 2603 260
Parnasso1 9101 0607205301 1701 170
TM Rakennusmaailma6 9503 8602 2301 6404 2504 2504 2506 490
TM Rakennusmaailma bumper issues 5 and 611 3906 3304 3103 1706 9706 9706 97012 53012 530
Seura11 4506 3604 3303 1807 000
Seura SuperRistikot4 0004 400
Suomen Kuvalehti11 6806 4904 4003 2507 1407 14012 850
Suomen Kuvalehti bumper issue
13-14
12 6207 0104 7703 5107 7107 7107 71013 89013 890
Tekniikan Maailma12 4406 9104 7003 4607 6107 6107 61013 69013 69013 690
TV-maailma4 7604 760
Vauhdin Maailma4 5002 5001 7001 2502 7502 7502 750
Vene4 9702 7601 8801 3803 0403 0403 040
Vene bumper issue 26 2103 4502 3501 7303 8003 8003 8006 8306 830
Viva8 0304 4603 0302 2304 9104 9104 910

Insert Prices

Price €  per 1000 pcs

WeightPrice € /1000 pcs
max. 5 g87
6 – 10 g101
11 – 20 g118
21 – 30 g140
31 – 40 g162
41 – 50 g183
51 – 60 g216
61 – 70 g235
71 – 80 g260
81 – 90 g288
91 – 100 g320

If the size of the insert edition changes, we will not reimburse the costs of extra inserts. Extra inserts will be destroyed after binding, unless otherwise agreed. Inserts are only subject to possible discounts for ad and media agencies or direct customers.

  • The minimum invoiced price is EUR 1,800.
  • For regionally distributed or part-edition inserts, an additional charge of 20% is added.
  • Inserts heavier than 100 g and product samples are subject to separate negotiation.
  • VAT of 24% will be added to all prices.

Service Ads

Prices for service ads include a package discount. VAT will be added to the prices. No media agency discount. Price lists are for complete materials delivered in digital format. We charge for ad production according to the complexity of the work.

 

 

Erä

Size mm€ / pc6 pcs12 pcs
90 x 251155861 104
90 x 501959941 872
90 x 753051 5552 928
90 x 1003901 9893 744
Inquiries and reservations: Media Assistant Leena Hyyryläinen,  leena.hyyrylainen@otava.fi, tel. +358 50 310 6792

 

Kaksplus

Size mm€ / pc6 pcs12 pcs
50 x 501809181 728
102 x 502951 5042 832
102 x 1006803 4686 528
Inquiries and reservations: Saarsalo Oy, Mikko Salmensuo, mikko.salmensuo@saarsalo.fi, tel. +358 44 777 5112 and Maria Ahoranta, maria.ahoranta@saarsalo.fi, tel. +358 44 243 3519

 

Kippari

Professional Directory And Small Ads
Size mm€ / pc6 pcs12 pcs
90 x 2585433816
90 x 501256371 200
90 x 751859431 776
90 x 1002301 1732 208
Second-hand Boats and Motors  
Size€ / pc6 pcs12 pcs
1/1 mv7503 8257 200
1/2 mv3901 9893 744
Inquiries and reservations: Media Assistant Leena Hyyryläinen,  leena.hyyrylainen@otava.fi, tel. +358 50 310 6792

 

Kotiliesi Käsityö

Size mm€ / pc5 pcs9 pcs
50 x 50180 €7651 296
102 x 50295 €1 2532 124
102 x 100680 €2 8904 896
Inquiries and reservations: Saarsalo Oy, Mikko Salmensuo, mikko.salmensuo@saarsalo.fi, tel. +358 44 777 5112 and Maria Ahoranta, maria.ahoranta@saarsalo.fi, tel. +358 44 243 3519

 

Maalla

Size mm€ / pc5 pcs9 pcs
50 x 50180 €7651 296
102 x 50295 €1 2532 124
102 x 100680 €2 8904 896
Inquiries and reservations: Saarsalo Oy, Mikko Salmensuo, mikko.salmensuo@saarsalo.fi, tel. +358 44 777 5112 and Maria Ahoranta, maria.ahoranta@saarsalo.fi, tel. +358 44 243 3519

 

Metsästys ja kalastus

Size mm€ / pc6 pcs12 pcs
90 x 251155861 104
90 x 501959941 872
90 x 753051 5552 928
90 x 1003901 9893 744
Inquiries and reservations: Media Assistant Leena Hyyryläinen,  leena.hyyrylainen@otava.fi, tel. +358 50 310 6792

 

Tekniikan Maailma

Size mm€ / pc€ / pc isssues 10,18
45×50290320
45×75420450
45×100485525
45×150695760
45×200895975
95×25290320
95×50485525
95×75695760
95×100895975
Inquiries and reservations: Cupik-Media Oy, Tomi Silvonen, cupik@cupik.fi, tel: +358 9 278 7711

 

TM Rakennusmaailma

Size mm€ / pc€ / pc issues 5,6
45 x 50180280
45 x75240380
45 x 100285455
45 x 150455720
45 x 200545875
95 x 25180280
95 x 50285455
95 x 75455720
95 x 100545875
Inquiries and reservations: Cupik-Media Oy, Tomi Silvonen, cupik@cupik.fi, tel: +358 9 278 7711

 

Vauhdin Maailma

Size mm€ / pc6 pcs 11 pcs
4 x 2002001 0201 760
45 x 50100510880
95 x 1002001 0201 760
95 x 501507651 320
Inquiries and reservations: Media Assistant Anita Kaski, anita.kaski@otava.fi, tel. +358 50 346 1574

 

Vene

Professional Directory and Small Ads  
Size mm€ / pc6 pcs12 pcs
90 x 2585433816
90 x 501256371 200
90 x 751859431 776
90 x 1002301 1732 208
Second-hand Boats and Motors  
Size€ / kpl6 kpl12 kpl
1/1 black-white7503 8257 200
1/2 black-white39019893 744
Inquiries and reservations: Media Assistant Leena Hyyryläinen,  leena.hyyrylainen@otava.fi, tel. +358 50 310 6792

Online Prices Cross Screen

Cross Screen Parade (CPM)Cross  Screen Others (CPM)Outstream Video (CPM)
Sites 1)181016
Sites 2)201218
Sites 3)301720
Otava RON181016
Otava Men181016
Otava Women201218

 

Sites 1): Alibi.fi, Ampparit.com, Huutokaupat.fi, Hymy.fi, Koululainen.fi, Muropaketti.com, Nettiauto.com, Nettimoto.com, Nettikaravaani.com, Nettimökki.com., Nettikone.com, Nettivaraosa.com, Nettimarkkina.com, Nettivene.com, Plaza.fi ja Vauhdinmaailma.fi

Sites 2): Anna.fi, Asuntomessut.fi, Eralehti.fi, Dekolehti.fi, Kaksplus.fi, Kipparilehti.fi, Kotiliesi.fi, Kotilaakari.fi, Rakennusmaailma.fi, Seura.fi, Suomenkuvalehti.fi, Tekniikanmaailma.fi, Venelehti.fi, Vivalehti.fi, Superkeittokirja.fi, (Asuntomessut.fi messuaikana erikoishinnoin)

Site 3): Golfpiste.com

  • If a campaign is shown only on desktop, +20% is added to the prices
  • Ad impressions are shown on all devices (desktop, mobile, tablet)
  • Available ad formats:
    • Cross Screen parade: 980×400 and 300x300px
    • Cross Screen -video: out-stream and/or vertical video in mobile
    • Cross Screen – others:
      • Desktop: 980×120, 300×250, 300×500 and 160x600px
      • Mobile: 300×250, 300×150
    • The sites have ad placement specific differences. More detailed information is available from your contact person.
    • We reserve the right to make changes.

Data-based Online Prices Cross Screen

Interest Areas (1.0 level)Parade
Cross Screen (CPM)
Others
Cross Screen (CPM)
Outstream video Cross Screen (CPM)
Cars201218
Families with Children201218
Food201218
Health & Well-being201218
Sport201218
Home Entertainment and Electronics201218

 

  • Interest-based (Vainu) targeting is based on the visitor’s number and frequency of visits on pages related with the topic.
    • Ad formats (Cross Screen)
      • Desktop: parade, skyscraper, rectangle or panorama
      • Mobile: parade or rectangle
      • Video: out-stream and/or vertical video in mobile
    • Ad impresssions are displayed on the Otava RON pages.
      • Desktop only extra price +20%
    • Data pricing:
      • 1€ / gender targeting
      • 2€ / 1 x targeting for example demographic (age, education) or data based 1.0 level  (example in the chart)
      • 4€ / 2 x targeting  or data based 1.1 level
      • 6€ / 3 x targeting  or data based 1.1.1 level
    • Tailored customer-specific targeting is priced separately.
    • We reserve the right to make changes.

Site-specific Online Prices

PlatformAd FormatSizeSites 1) (CPM)Sites 2) (CPM)Sites 3) (CPM)
DesktopParade980×400203040
Panorama980×12081218
Rectangle300×2506810
Double Rectangle300×50081218
Triple Rectangle300×750101624
Jumbo Rectangle468×40081012
Jumbo560×400121416
Extended Skyscraper160×6006812
Maxi parade980×55240
Search List Banner (Market Places)560×1206
Outstream Video (CPM)161820
MobileParade300×300161823
Panorama300×15081216
Outstream Video (CPM)161820

 

Sites 1): Alibi.fi, Ampparit.com, Huutokaupat.fi, Hymy.fi, Koululainen.fi, Muropaketti.com, Nettiauto.com, Nettimoto.com, Nettikaravaani.com, Nettimökki.com., Nettikone.com, Nettivaraosa.com, Nettimarkkina.com, Nettivene.com, Plaza.fi ja Vauhdinmaailma.fi

Sites 2): Anna.fi, Asuntomessut.fi, Eralehti.fi, Dekolehti.fi, Kaksplus.fi, Kipparilehti.fi, Kotiliesi.fi, Kotilaakari.fi, Rakennusmaailma.fi, Seura.fi, Suomenkuvalehti.fi, Tekniikanmaailma.fi, Venelehti.fi, Vivalehti.fi, Superkeittokirja.fi, (Asuntomessut.fi messuaikana erikoishinnoin)

Sites 3): Golfpiste.com

  • The sites have ad placement specific differences. More detailed information is available from your contact person.
  • We reserve the right to make changes.

Outstream Video Prices

Sites 1Sites 2Sites 3RON
Outstream CPM16182016
Outstream CPV 100%,
max 6 sec
0,020,030,050,02
Outstream CPV 100%,
max 10 sec
0,030,040,060,03

 

Sites 1): Alibi.fi, Ampparit.com, Hymy.fi, Muropaketti.com, Nettiauto.com, Nettimoto.com, Nettikaravaani.com, Nettimökki.com, Nettikone.com, Nettivaraosa.com, Nettimarkkina.com, Nettivene.com and Plaza.fi

Sites 2): Anna.fi, Eralehti.fi, Dekolehti.fi, Kaksplus.fi, Kipparilehti.fi, Kotiliesi.fi, Rakennusmaailma.fi, Seura.fi, Suomenkuvalehti.fi, Tekniikanmaailma.fi and Venelehti.fi

Sites 3): Golfpiste.com

  • Prices are the same regardless of is it horizontal or vertical video in all devices
  • Videos are run Cross Screen in principle, but for example vertical video is run only in mobile
  • The sites have ad placement specific differences. More detailed information is available from your contact person.
  • We reserve the right to make changes.

Online Targeting and Rich Media Charges

Targeting MethodsAdditional Price
Time-based2 €
Region-based (Geo)2 €
Section-specific, for example ampparit.com/economy2 €
Frequency caping2 €
Retargeting
– of customer’s site30 %
– of ads *)30 %
Vainu Interest-based / Purchase Intent2-6 €
Targeting Based on Demographics1-2 €
Tailored targetingseparately
Special SolutionsAdditional Price
Wallpaper (additional price added to parade)3 €
Rich Media Surcharge2 €
NettiX Market Places Prices
Nettiauto.comOthers
Window / day (145 x 109px)1450900
Quick Link / week27001400
Large Image Ad / month61503200

 

*) Retargeted impressions are maximum of 50% of the original campaign impressions and the campaign duration can change.

Newsletter Prices

SubscribersKokoFrequencyReach / weekPrice / week (ad)Price / week
(content highlight)
Anna.fiappr. 25 000600×2003 / week75 0001 5001 500
Golfpiste.comappr. 23 000600×2002 / week46 0001 5001 500
Kaksplus.fiappr. 7 000600×2001 / week7 000800800
Kotiliesi.fiappr. 15 000600×2003 / month45 0001 2001 200
Muropaketti.comappr. 6 000600×200when needed6 000800800
Ruoka.fiappr. 5 000600×2001 / week5 000800800
Suomenkuvalehti.fiappr. 8 000600×2002 / week16 000800800
Tekniikanmaailma.fiappr. 18 000600×2005 / week90 0001 5001 500

*) Advertiser gets the visibility to all newsletters sent during the certain week