Prices

Prices for online

These prices apply to Otavamedia RON -network. Campaigns are displayed on all devices (desktop, tablet, mobile) with a few exceptions noted in the tables below.

  • Sites are divided into CPM and time-based pricing categories. New ad format social media ad is now available!
  • There are three targeting categories.
  • Golfpiste.com has specific seasonal surcharges. Extra charges apply to Rich Media and High Impact -formats.
  • Time-based pricing is valid on these web sites: Eralehti.fi, Metsastysjakalastus.fi, Kipparilehti.fi and Venelehti.fi.
  • Newsletter prices are listed separately.

CPM-priced web sites

Update 19.4.2022: Social Media Ad prices and size

Normal CPM € CPM € with targeting 1 (+5%) CPM € with targeting 2 (+15%) CPM € with targeting 3 (+30%) Notifications
Max Parade 26 27,30 29,90 33,80 980*552, 300*600 px
Parade 22 23,10 25,30 28,60 980*400, 300*300 px
Vertical Parade 22 23,10 25,30 28,60 300*431/600 px
Digital Fullpage 22 23,10 25,30 28,60 620*891, 300*431 px
Rectangle 18 18,90 20,70 23,40 300*300 px
Social Media Ad 22 23,00 25,00 28,00 300*600 px (incl. production)
Video (vertical/horizontal) 20 21,00 23,00 26,00 1080*1920 / 1920*1080 px
Wallpaper + Parade 28 desktop  only (site-specific differences)
Frontpage Ad 28 600*900 px, available per web site

 

Targeting categories

Targeting Category 1 Targeting Category 2 Targeting Category 3
Otava Profile* Website/ROS (excl. Golfpiste) Section/Theme
IAB-category Interest (Otava Audience) B2B / Decision-makers
Age Context Retargeting
Gender Stage of life Custom Audience
GEO: Region Income group
Device
Brand Safety

*Otava Profile translates to Heimo in Finnish. People with similar passions are gathered to Otava Profiles that offer a wider reach than interest-based Otava Audiences.

Golfpiste.com, Rich Media, High Impact

Update 8.12.2022: Golfpiste.com high season – low season

Extra charge added to the CPM-price:
Golfpiste.com – High season +10 € 1.4–30.9
Golfpiste.com – Low season +6 € 1.10–31.3
Rich media -charge (netto) +1 €
High Impact Ad -charge (netto) +5 €

Time-based pricing

Price €/ week (Parade) Price €/ week (Vertical Parade) Notifications
Eralehti.fi, Metsastysjakalastus.fi 600 400  Only two advertisers per week  (SOV50%)
Kipparilehti.fi, Venelehti.fi 750 500  Only two advertisers per week  (SOV50%)

 

Newsletter Prices

Update 8.12.2022: Golfpiste.com newsletter price

Newsletters Frequency Ad size or highlight Price €/week Reach/week Subscribers
Anna.fi 1-3/vko 600*400 / nosto 1500 jopa 66 000 appr. 22 000
Golfpiste.com 2/vko 600*400 / nosto 1900 80 000 appr. 40 000
Kaksplus.fi 2/vko 600*400 / nosto 500 / 800 12 000 appr. 6 000
Kotiliesi.fi 5/vko 600*400 / nosto 1500 105 000 appr. 21 000
Muropaketti.com 2/vko 600*400 / nosto 500 / 800 6 000 appr. 3 000
Seura.fi 7/vko 600*400 / nosto 500 / 800 14 000 appr. 2 000
Suomenkuvalehti.fi 3/vko 600*400 / nosto 1500 87 000 appr. 29 000
Tekniikanmaailma.fi 5/vko 600*400 / nosto 1500 90 000 appr. 18 000

Advertiser gets the visibility to all newsletters sent during the campaign week. 

More detailed information is available from your contact person or our Media Sales.

Do you have questions about online pricing? Please contact mr Jukka Pulkkinen, jukka.pulkkinen@otava.fi or +358 50 390 4851

The sites have ad placement specific differences. We reserve the right to make changes. VAT is not included.