Quality-conscious Boater

Readers of Vene are united by the joy of travelling on the water, whether it is on the sea or lake, by sailing or on a motorboat, kayak or windsurfing, jet ski or a rowing boat. A reader of Vene is also ready to learn new things and invest time and money in their hobbies. Some of the pleasures of nature are brought by serving seafood on a plate, either cooked by yourself or ordered in a good restaurant. The readers of Vene are looking for information on new boats and useful equipment tested in the magazine. They also get tips on attractive boating destinations and events for the boating season. Venelehti.fi expands readers’ service online. For example, it tells about guest harbours, fuel distribution points and current weather information.

Lehden kansikuva

Reach

Overall reach * 97 000

Vene magazine

  • Readers 88 000
  • Reading time (min) 57

Venelehti.fi

  • Number of visitors, total (net) / month 95 000
  • Number of visitors, desktop / month 27 000
  • Number of visitors, mobile / month 71 000
  • Duration of visit (min) 1,7
  • Page views / visit (average) 1,4

Source: KMT 2019, 15+ population est. 4 295 000, male population 2 096 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+.  * Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions. 

Profile

Reader profile

Visitor profile

Source: KMT 2019, 15+ population est. 4 295 000, male population 2 096 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+.

Interests of readers

Vene's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100