Quality-conscious Boater

Readers of Vene like to sail, drive a motorboat or dream of having their own boat. Readers are interested not only in boating, but also in nature, the spirit of travelling on the water and dreams of seafaring. They are prepared to invest time and money in their hobby, sensibly and with an eye to quality. Good food and the bounty of the sea are important to them, either home-cooked or enjoyed in restaurants.

Lehden kansikuva

Reach

Overall reach * 71 000

Vene magazine

  • Readers 66 000
  • Encounter contacts ** 99 000
  • Reading time (min) 50

Venelehti.fi

  • Number of visitors, total (net) / month 96 000
  • Number of visitors, desktop / month 19 000
  • Number of visitors, mobile / month 79 000
  • Duration of visit (min) 2,0
  • Page views / visit (average) 1,9

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy,  FIAM – ComScore MMX, June 2018, 6+/mobile 15+.

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

 

Profile

Reader profile

Visitor profile

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy, FIAM – ComScore MMX, June 2018, 6+/mobile 15+.

Interests of readers

Vene's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy