Quality-conscious Boater

Readers of Vene are united by the joy of travelling on the water, whether it is on the sea or lake, by sailing or on a motorboat, kayak or windsurfing, jet ski or a rowing boat. A reader of Vene is also ready to learn new things and invest time and money in their hobbies. Some of the pleasures of nature are brought by serving seafood on a plate, either cooked by yourself or ordered in a good restaurant. The readers of Vene are looking for information on new boats and useful equipment tested in the magazine. They also get tips on attractive boating destinations and events for the boating season. Venelehti.fi expands readers’ service online. For example, it tells about guest harbours, fuel distribution points and current weather information.

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Reach

Vene magazine

  • Readers 61 000
  • Reading time men (min) 65

Venelehti.fi

Source: National Readership Survey 2022, Kantar Oy, visitors FIAM Audience Project wk 31-34/2022 and wk 31/2022, Google Analytics wk 31/2022.

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2022, Kantar Oy, visitors FIAM Audience Project wk 31-34/2022 and wk 31/2022, Google Analytics wk 31/2022.

Interests of readers

Vene's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2022, Kantar Oy.

Interests of online visitors

Venelehti.fi visitors are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100