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Entertainment, disclosures and relevant topics

Hymy is Finland’s most versatile entertainment magazine, featuring, among other things, revealing celebrity stories, authentic stories of ordinary people, war heroes, and the Terveys-Hymy (Health-Hymy) supplement included with the magazine. Hymy’s readers are ordinary, active people who consider their purchases carefully.


Hymy is published 12 times a year. Hymy.fi online visitors keep up with the times and are interested in entertainment. They follow the latest news and are especially interested in gossip.

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Reach

Hymy magazine

  • Readers 68 000
  • READING TIME (MIN) 52

hymy.fi

Total reach

  • print media + digital media 201 000

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025, Piano Insight January 2025 (duration).

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025.

Interests of readers

Hymy's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2025, Kantar Oy.

Interests of the online visitors

Hymy.fi visitors are especially interested in following topics

Source: National Readership Survey 2025, Kantar Oy.

Can I help you?

Jari Koskelo
Account Manager
+358 40 527 9890

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