Taste for Life

Kotiliesi gives ideas and inspiration for the everyday life of Finnish women. Each issue contains plenty of recipes, information on health and cultural tips. Kotiliesi’s readers are family-centred home-makers, who enjoy cooking, reading and cherishing their health and well-being. Visitors to the Kotiliesi.fi-website are women under the age of 50 living in Finland’s largest towns. Kotiliesi.fi contains more than 6,000 recipes, and has an active food blog community led by the ‘Vappu keittiössä’ (Vappu in the kitchen) blog of celebrity Vappu Pimiä and Suklaapossu (chocolate pig), which is one of Finland’s most popular baking blogs

Lehden kansikuva

Reach

Overall reach* 349 000

Kotiliesi magazine

  • Readers 226 000
  • Encounter contacts ** 342 000
  • Reading time (min) 95

kotiliesi.fi

  • Number of visitors, total (net) / month 439 000
  • Number of visitors, desktop / month 131 000
  • Number of visitors, mobile / month 330 000
  • Duration of visit (min) 2,2
  • Page views / visit (average) 1,6

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – comScore MMX MP, January 2018, 6+/mobile 15+

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

Profile

Reader profile

Visitor profile

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – comScore MMX MP, January 2018, 6+/mobile 15+.

Interests of readers

Kotiliesi's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Interests of the online visitors

Kotiliesi.fi visitors are especially interested in following topics

Source: Atlas follow-up survey 2017