In the heart of Finns

In its pages, Seura offers weekly – and at seura.fi, daily –  diverse reading material for both women and men: high-quality topical articles and reports, as well as relaxing entertainment, true stories, history, science and nature, travel and food articles all within one cover. Seura’s readers are particularly interested in health and well-being, cooking, science and nature, baking, recipes, nature and hiking, literature and culture, travel, holiday cottages and gardening. They enjoy reading the magazine for a full 81 minutes, and also have a positive attitude towards commercial messages.

The readers of Seura.fi appreciate high-quality content that stands out on the web: exploring stuff from our society, current affairs with warm narratives, in-depth interviews with background stories, and versatile health news. Seura.fi also contains reliable health and beauty articles by Kotilääkäri, as well as, Viva’s stories on financial and domestic technology aimed at more mature people.

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Reach

Overall reach* 332 000

Seura magazine

  • Readers 224 000
  • Reading time (min) 47

seura.fi

  • Number of visitors, total (net) / month 333 000
  • Number of visitors, desktop / month 62 000
  • Number of visitors, mobile / month 280 000
  • Duration of visit (min) 2,2
  • Page views / visit (average) 1,7

Source: KMT 2019, 15+ population est. 4 295 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+.* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

Profile

Reader profile

Visitor profile

Source: KMT 2019, 15+ population est. 4 295 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+. 

Interests of readers

Seura's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: KMT 2019, 15+ population est. 4 295 000

Intrests of the online visitors

Seura.fi visitors are especially interested in following topics