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Finnish at heart

The soon 90-year-old Seura touches, entertains and guides every week by providing an interesting and versatile reading package. Seura is the defender of common people and their finances. Seura shares the life stories of Finns and tackles social grievances. Seura is also a place to meet celebrities and royalty.

Rich health content, stories about nature, food and travelling, a crossword puzzle and activity package, as well as the separate television programme guide TV-Maailma are an important part of Seura’s content and distinctiveness. Seura’s subscription also includes a digital magazine and a comprehensive magazine archive on The Seura readers enjoy their magazine for long and also welcome commercial messages. Seura appears 49 times per year. The more substantial Lukupaketti magazine is published six times a year, in addition to three double issues.

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Seura magazine

  • Readers 183 000

Source: National Readership Survey 2023, Kantar Oy, online visitors FIAM Audience Project August/2023 and Piano Insight (duration).


Reader profile

Visitor profile

Source: National Readership Survey 2023, Kantar Oy, vonline visitors FIAM Audience Project August/2023.

Interests of readers

Seura's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2023, Kantar Oy

Intrests of the online visitors visitors are especially interested in following topics

Source: National Readership Survey 2023, Kantar Oy

Want to know more?

Jari Koskelo
Account Manager
+358 40 527 9890

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