The Most Attractive Women’s Media in Finland

In April 2019, Finland’s largest weekly magazine for women, Anna, will be even more accessible and attractive. High quality content offers advertisers with various opportunities to reach their ideal target group through a print magazine issued 48 times per year, an active online service, as well as, several social media channels. Readers of Anna enjoy content that benefits them – especially stories focused on health and well-being, fashion, beauty, food and travel.

Anna.fi website’s powerful online articles attract a huge number of visitors: At its best, optimized search engine and social media articles bring hundreds of thousands of readers to the website. The Lifestyle section also has the longest reading times on our website.

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Reach

Overall reach * 498 000

Anna magazine

  • Readers 233 000
  • Encounter contacts 288 000
  • Reading time (min) 63

anna.fi

  • Number of visitors, total (net) / month 1 248 000
  • Number of visitors, desktop / month 353 000
  • Number of visitors, mobile / month 987 000
  • Duration of visit (min) 2,6
  • Page views / visit (average) 2,2

Source: KMT 2018, Kantar TNS Oy, FIAM – ComScore MMX, February 2019, 6+/mobile 15+.

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

Profile

Reader profile

Visitor profile

Source: KMT 2018, Kantar TNS Oy, FIAM – ComScore MMX, February 2019, 6+/mobile 15+.

Interests of readers

Anna’s readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: KMT 2018, Kantar TNS Oy

Interests of the online visitors

Anna.fi visitors are especially interested in following topics