The Most Popular Women’s Medium in Finland

Anna is the most widely-read weekly women’s magazine in Finland. In addition to high-quality articles, Anna also offers plenty of inspiration and useful information about clothes, beauty, food, interior design, travel and health. Anna readers are curious women, full of zest for life and interested in their well-being. Most of the visitors  Anna.fi site are women under 45 years of age and with families . The Anna.fi site offers ideas, inspiration and shopping hints. Visitors are both inquisitive and willing to share their own experiences, knowledge and opinions: commenting in blogs and  discussion forum is lively.

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Reach

Overall reach * 506 000

Anna magazine

  • Readers 234 000
  • Encounter contacts 370 000
  • Reading time (min) 67

anna.fi

  • Number of visitors, total (net) / month 1 221 000
  • Number of visitors, desktop / month 415 000
  • Number of visitors, mobile / month 924 000
  • Duration of visit (min) 2,4
  • Page views / visit (average) 2,0

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – comScore MMX, January 2018, 6+/mobile 15+.

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

Profile

Reader profile

Visitor profile

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – comScore MMX, January 2018, 6+/mobile 15+.

Interests of readers

Anna’s readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Interests of the online visitors

Anna.fi visitors are especially interested in following topics

Source: Atlas follow-up survey 2017