The Most Attractive Women’s Media in Finland

Anna is Finland’s largest weekly magazine for women. High quality content offers advertisers with various opportunities to reach their ideal target group through a print magazine issued 49 times per year, an active online service, as well as, several social media channels. Readers of Anna enjoy content that benefits them – especially stories focused on health and well-being, fashion, beauty, food and travel.

Anna.fi website’s powerful online articles attract a huge number of visitors: At its best, optimized search engine and social media articles bring hundreds of thousands of readers to the website. The Lifestyle section also has the longest reading times on our website.

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Reach

Overall reach * 505 000

Anna magazine

  • Readers 188 000
  • Reading time (min) 36

anna.fi

  • Number of visitors, total (net) / month 1 366 000
  • Number of visitors, desktop / month 225 000
  • Number of visitors, mobile / month 1 209 000
  • Duration of visit (min) 2,2
  • Page views / visit (average) 1,8

Source: KMT 2019, 15+ population est. 4 295 000, female population 2 199 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+. * Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions. 

Profile

Reader profile

Visitor profile

Source: KMT 2019, 15+ population est. 4 295 000, female population 2 199 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+. 

Interests of readers

Anna’s readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: KMT 2019, 15+ population est. 4 295 000, female population 2 199 000

Interests of the online visitors

Anna.fi visitors are especially interested in following topics

Source: FIAM – ComScore MMX MP, January 2019.

Want to know more?

Harri Silvonen
Sales Manager
tel:+358 400 608 766

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