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The Most Attractive Women’s Media in Finland

Anna, Finland’s largest printed weekly women’s magazine, is a classic in the magazine world, keeping its readers up to date on topics that interest women. Published 48 times a year, Anna follows current phenomena with a positive approach, offering peer support and experiences. Anna readers crave tips on well-being, fashion, beauty, culture, travel, and finance. The TV-maailma supplement distributed with Anna keeps readers up to date on the best TV series and movies.


Anna’s in-depth articles provide food for thought and move the reader emotionally. Anna.fi reaches a wide audience online, and Anna also has active social media channels.


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The highly popular Keidas short video service showcases the best beauty, wellness, and fashion tips. Keidas offers brands an effective way to reach their target audience.

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Reach

Anna magazine

  • Readers 107 000
  • READING TIME WOMEN (MIN) 62

anna.fi

Total reach

  • print media + digital media 509 000

Social media visibility available with native campaigns, please ask for more information!

Source: National Readership Survey 2025, Kantar Oy, visitors FIAM Audience Project August and wk 35/2025, Piano Insight August 2025 (duration).

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025.

Interests of readers

Anna’s readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2025, Kantar Oy

Interests of the online visitors

Anna.fi visitors are especially interested in following topics

Source: National Readership Survey 2025, Kantar Oy.

Want to reach this active audience?

Virpi Åberg
Key Account Manager
+358 40 709 3137

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