Quality-conscious and Visionary

Deko is a pioneer in Finnish interior décor magazines, which launches trends and provides information on the best places to buy. Deko’s readers are urban dwellers who are either young or young at heart, and and who enjoy a beautiful home, design, travel and art. The magazine presents the most interesting types, the best home ideas and the best tips for personalising things in a Deko style. Deko is an official partner for the Finnish Housing Fair, and publishes a comprehensive fair guide every year.

Lehden kansikuva

Reach

Overall reach* 106 000

Deko magazine

  • Readers 103 000
  • Encounter contacts ** 163 000
  • Reading time (min) 40

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – comScore MMX MP, January 2018, 6+/mobile 15+

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

Profile

Reader profile

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – comScore MMX MP, January 2018, 6+/mobile 15+

 

Interests of readers

Deko's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100