Passionate About the Outdoors

The readers appreciate traditional outdoor skills and demand quality from their equipment, so in the magazine they read about precise tests and carefully compare brands. Readers of the Metsästys ja Kalastus (Hunting and Fishing) magazine own holiday cottages, boats, SUV’s and also pets that they are able to take good care of, no matter the expense. Being an enthusiast is part of the image and a way of life – readers want to show that they can survive in nature, whatever the conditions.

Lehden kansikuva


Metsästys ja Kalastus

  • Readers 215 0000
  • Encounter contacts * 351 000
  • Reading time (min) 59

Source: KMT AL + total 2017, Kantar TNS Oy

* Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).


Reader profile

Source: KMT AL + total 2017, Kantar TNS Oy

Interests of readers

Metsästys ja Kalastus magazine readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100