Passionate nature dweller
Metsästys ja Kalastus is the most long-lived, reliable and leading publication in the field. The authors are the best experts in the field from all over Finland, who provide researched information and well-considered insights.
M&K is a high-quality and credible environment for visibility. The brand reaches a wide audience. Readers are passionate about their hobbies and invest time and money in equipment and trips. Readers have been closely involved in the publication for decades through the readers’ photos and stories they have sent, as well as the elk, deer and pike mile high clubs.
Readers are avid enthusiasts for whom hunting and fishing, or at best both, are a way of life. Outdoor recreation and moving about in nature are something in common for all of them. M&K website and social media reach new audiences alongside old readers. Metsästys ja Kalastus appears 12 times per year. You can find the website at Metsastysjakalastus.fi.