Metsästys ja Kalastus logo

Passionate nature dweller

Metsästys ja Kalastus is the most long-lived, reliable and leading publication in the field. The authors are the best experts in the field from all over Finland, who provide researched information and well-considered insights.

M&K is a high-quality and credible environment for visibility. The brand reaches a wide audience. Readers are passionate about their hobbies and invest time and money in equipment and trips. Readers have been closely involved in the publication for decades through the readers’ photos and stories they have sent, as well as the elk, deer and pike mile high clubs.

Readers are avid enthusiasts for whom hunting and fishing, or at best both, are a way of life. Outdoor recreation and moving about in nature are something in common for all of them. M&K website and social media reach new audiences alongside old readers. Metsästys ja Kalastus appears 12 times per year. You can find the website at

Lehden kansikuva


Metsästys ja Kalastus

  • Readers 177 000

Source: National Readership Survey 2023, Kantar Oy, online visitors FIAM Audience Project August/2023 and Piano Insight (duration).


Reader profile

Source: National Readership Survey 2023, Kantar Oy.

Interests of readers

Metsästys ja Kalastus magazine readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2023, Kantar Oy.

Want to know more?

Antti Tikkanen
Account Manager
+358 45 842 7800

Send message