Curious Entertainment Lover

Hymy is Finland’s most diverse entertainment magazine containing, among other things, revealing articles on celebrities, real stories about ordinary people, our war heroes and the Hymy Health supplement. The readers of Hymy are ordinary, active people and considerate shoppers. The visitors of Hymy.fi follow current affairs and are interested in the world of entertainment. They follow the latest news and are very interested in gossip.

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Reach

Overall reach* 175 000

Hymy magazine

  • Readers 117 000
  • Reading time (min) 30

hymy.fi

  • Number of visitors, total (net) / month 186 000
  • Number of visitors, desktop / month 39 000
  • Number of visitors, mobile / month 152 000
  • Duration of visit (min) 2,5
  • Page views / visit (average) 2,2

Source: KMT 2019, 15+ population est. 4 295 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+.  * Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions. 

Profile

Reader profile

Visitor profile

Source: KMT 2019, 15+ population est. 4 295 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+. 

Interests of readers

Hymy's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: KMT 2019, 15+ population est. 4 295 000

Interests of the online visitors

Hymy.fi visitors are especially interested in following topics