Curious Entertainment Lover

Hymy is Finland’s most diverse entertainment magazine containing, among other things, revealing articles on celebrities, real stories about ordinary people, our war heroes and the Hymy Health supplement. The readers of Hymy are ordinary, active people and considerate shoppers. The visitors of Hymy.fi follow current affairs and are interested in the world of entertainment. They follow the latest news and are very interested in gossip.

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Reach

Overall reach* 177 000

Hymy magazine

  • Readers 131 000
  • Encounter contacts ** 172 000
  • Reading time (min) 46

hymy.fi

  • Number of visitors, total (net) / month 202 000
  • Number of visitors, desktop / month 69 000
  • Number of visitors, mobile / month 138 000
  • Duration of visit (min) 2,7
  • Page views / visit (average) 3,0

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – ComScore MMX MP, April 2018, 6+/mobile 15+

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

Profile

Reader profile

Visitor profile

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – ComScore MMX MP, April 2018, 6+/mobile 15+

 

Interests of readers

Hymy's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: Atlas survey 1-12/ 2017

Interests of the online visitors

Hymy.fi visitors are especially interested in following topics

Source: Atlas survey 1-12/ 2017