Quality-conscious Outdoor Lover

Erä is Finland’s biggest magazine for fishing enthusiasts and those who enjoy the outdoors. The reader is prepared to see the effort in acquiring experiences. With proper equipment, one can get the most out of outdoors and fishing and Erä’s tests or comparisons will help the reader in choosing fishing and camping equipment. Among the readers, there are both long-distance Lappland hiking enthusiasts, as well as, individuals visiting the nearby nature or the national parks of Southern Finland. Readers are linked by an active, often passionate relationship to nature. Finland’s largest amateur fisherman network looks for tips on new fishing methods or how to get the best culinary delights from the fish caught. Eralehti.fi extends readers’ service online, for example, with current news and blogs.

Lehden kansikuva

Reach

Overall reach* 213 000

Erä magazine

  • Readers 201 000
  • Reading time (min) 34

eralehti.fi

  • Number of visitors, total (net) / month 41 000
  • Number of visitors, desktop / month n/a
  • Number of visitors, mobile / month 34 000
  • Duration of visit (min) 2,2
  • Page views / visit (average) 1,8

Source: KMT 2019, 15+ population est. 4 295 000, male population 2 096 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+.   * Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions. 

Profile

Reader profile

Visitor profile

Source: KMT 2019, 15+ population est. 4 295 000, male population 2 096 000, FIAM – ComScore MMX, December 2019,  6+/mobile 15+.  

Interests of readers

Erä's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100