Quality-conscious Outdoor Lover
Erä is Finland’s biggest magazine for fishing enthusiasts and those who enjoy the outdoors. The reader is prepared to see the effort in acquiring experiences. With proper equipment, one can get the most out of outdoors and fishing and Erä’s tests or comparisons will help the reader in choosing fishing and camping equipment. Among the readers, there are both long-distance Lappland hiking enthusiasts, as well as, individuals visiting the nearby nature or the national parks of Southern Finland. Readers are linked by an active, often passionate relationship to nature. Finland’s largest amateur fisherman network looks for tips on new fishing methods or how to get the best culinary delights from the fish caught.
Erälehti publishes 12 issues per year. Eralehti.fi extends readers’ service online, for example, with current news and blogs.