Quality-conscious Outdoor Lover

Erä is Finland’s biggest magazine for fishing enthusiasts and those who enjoy the outdoors. The reader is prepared to see the effort in acquiring experiences. With proper equipment, one can get the most out of outdoors and fishing and Erä’s tests or comparisons will help the reader in choosing fishing and camping equipment. Among the readers, there are both long-distance Lappland hiking enthusiasts, as well as, individuals visiting the nearby nature or the national parks of Southern Finland. Readers are linked by an active, often passionate relationship to nature. Finland’s largest amateur fisherman network looks for tips on new fishing methods or how to get the best culinary delights from the fish caught. Eralehti.fi extends readers’ service online, for example, with current news and blogs.

Lehden kansikuva

Reach

Erä magazine

  • Readers 179 000
  • Reading time men (min) 48

eralehti.fi

  • Number of visitors, total / month 82 000
  • Number of visitors, total / week 21 000
  • Duration of visit (min) 2,0

Source: National Readership Survey 2021, Kantar Oy, Google Analytics August 2021.

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2021, Kantar Oy, Google Analytics August 2021.

Interests of readers

Erä's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2021, Kantar Oy.

Interests of online visitors

Eralehti.fi visitors are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2021, Kantar Oy.

Want to know more?

Harri Silvonen
Sales Manager
tel:+358 400 608 766

Contact me