A bold and touching magazine for a mature adult
Viva, over 20 years old, encourages Finnish adults to be brave and enjoy life to the fullest. Viva’s heartfelt reports are filled with nostalgia and shared experiences. In extensive feature articles, the joys and sorrows of life are discussed openly. Viva guides and inspires its readers to exercise, take care of their health, and find their own style. Colorful culture and travel articles encourage readers to venture out boldly. Useful information about health, living, saving, pensions, and inheritance matters is highly valued content in Viva.
With its topics, Viva speaks to adult women and also to the men in their lives. The magazine is published 12 times a year. Viva’s online content and digital edition can be found on the Anna.fi website.

