Life Is Meant to Be Enjoyed 

Viva speaks for a Finnish who already has experienced a lot and dares to speak about even difficult topics, but with empathy.
Viva encourages both female and male readers to enjoy life and new freedom and to guide themselves towards a more ethical lifestyle. Viva appreciates her reader, who is active and able to invest –including financially – in their life quality. The reader is engaged in travelling and culture, reads a lot, looks after their health diversely, nurtures her relationships and takes care of her loved ones. Viva also offers online-content, please go to https://vivalehti.fi/.

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Reach

Overall reach* 96 000

Viva magazine

  • Readers 91 000
  • Reading time (min) 57

Source: KMT 2019, 15+ population est. 4 295 000, female population 2 199 000. * Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions. 

Profile

Reader profile

Source: KMT 2019, 15+ population est. 4 295 000, female population 2 199 000

Interests of readers

Viva's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100