Life Is Meant to Be Enjoyed
Viva is for Finnish senior citizens, and dares to discuss difficult matters frankly but in a warm-hearted way. Viva encourages its readers to enjoy life and their new freedom. Viva appreciates its experienced readers who are active people and can invest in their quality of life in many ways, also financially. The readers like travel and culture, read a lot, take good care of their health, cherish their human relations and take care of their loved ones.