Viva logo

A bold and touching magazine for a mature adult

Viva, over 20 years old, encourages Finnish adults to be brave and enjoy life to the fullest. Viva’s heartfelt reports are filled with nostalgia and shared experiences. In extensive feature articles, the joys and sorrows of life are discussed openly. Viva guides and inspires its readers to exercise, take care of their health, and find their own style. Colorful culture and travel articles encourage readers to venture out boldly. Useful information about health, living, saving, pensions, and inheritance matters is highly valued content in Viva.


With its topics, Viva speaks to adult women and also to the men in their lives. The magazine is published 12 times a year. Viva’s online content and digital edition can be found on the Anna.fi website.

Lehden kansikuva

Reach

Viva magazine

  • Readers 74 000
  • READING TIME WOMEN (MIN) 94

Source: National Readership Survey 2025, Kantar Oy.

Profile

Reader profile

Source: National Readership Survey 2025, Kantar Oy.

Interests of readers

Viva's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2025, Kantar Oy.

Can I help you?

Virpi Åberg
Key Account Manager
+358 40 709 3137

Send message