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Inspiration for the countryside

Maalla is a treasure trove for those dreaming of a rural life. Each issue presents the most wonderful rustically decorated homes and holiday homes from all over Finland. Maalla tells how the house has been found, what kind of history it has and how it has been restored to its current glory. In addition, Maalla gives ideas and advice on the challenges and pleasures of rural life, such as gardening, food preservation, and traditional building. 

The stories of the residents’ turning points of life are captivating, and the pages provide inspiration for hobbies, collection and rural travel destinations. Maalla is an advocate of rural living and recreation and raises issues that help revitalise rural villages and streets. The Maalla magazine is published 11 times per year. The magazine can be found digitally at The world of Maalla is featured on social media channels especially on Instagram.

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Maalla magazine

  • Readers 92 000
  • Reading time women (min) 67

Source: National Readership Survey 2023, Kantar Oy.


Reader profile

Source: National Readership Survey 2023, Kantar Oy.

Interests of readers

Maalla's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2023, Kantar Oy.

Want to know more?

Virpi Åberg
Key Account Manager
+358 40 709 3137

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