Seekers of Good Parenthood

Kaksplus is the number one media for families with young children. The monthly magazine offers useful information on caring for babies and young children and peer support for parenting, and presents and rates important accessories for families with children, be they clothes, prams or vitamins. Kaksplus.fi is a website that never sleeps. Advice and peer support can be found in discussion columns, and bloggers from Finland’s most extensive family blogging community are followed and commented on passionately. Kaksplus.fi also contains articles by experts, entertaining tests and topics of news relevant to families with children.

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Reach

Kaksplus magazine

  • Readers 44 000
  • Encounter contacts 46 000
  • Reading time (min) 48

kaksplus.fi

  • Number of visitors, total (net) / month 1 206 000
  • Number of visitors, desktop / month 383 000
  • Number of visitors, mobile / month 912 000
  • Duration of visit (min) 2,2
  • Page views / visit (average) 2,3

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy, FIAM – ComScore MMX, June 2018, 6+/mobile 15+

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

Profile

Reader profile

Visitor profile

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy, FIAM – ComScore MMX, June 2018, 6+/mobile 15+.

Interests of readers

Kaksplus readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy

Interests of the online visitors

Kaksplus.fi visitors are especially interested in following topics

Source: Atlas survey 1-12/2017