Golflehti is Finland’s biggest sports magazine, whose readers consider golf to be the best spare time activity. Golflehti is read very actively, and the advertisements have a high awareness rate. Golflehti’s readers have purchasing power and are well-educated. Typical readers are executives or senior officers, who are often in charge of purchases in the company they represent. They excercise other sports as well. Golfpiste.com is the leading online service and main source of information for golf players in Finland. Plenty of journalistic content is published on the website daily, and the digital version of Golflehti can also be read there. The trading section of Golfpiste.com is a forum for buying and selling e.g. shares, playing rights, and golf equipment.