Active Golfer

Golflehti is Finland’s biggest sports magazine, whose readers consider golf to be the best spare time activity. Golflehti is read very actively, and the advertisements have a high awareness rate. Golflehti’s readers have purchasing power and are well-educated. Typical readers are executives or senior officers, who are often in charge of purchases in the company they represent. They excercise other sports as well. Golfpiste.com is the leading online service and main source of information for golf players in Finland. Plenty of journalistic content is published on the website daily, and the digital version of Golflehti can also be read there. The trading section of Golfpiste.com is a forum for buying and selling e.g. shares, playing rights, and golf equipment. The online service is complemented by the sister site Golf.fi.

Lehden kansikuva

Reach

Overall reach* 102 000

Golf magazine

  • Readers 97 000
  • Encounter contacts ** 153 000
  • Reading time (min) 43

golfpiste.com

  • Number of visitors, total (net) / month 48 000
  • Number of visitors, desktop / month 15 000
  • Number of visitors, mobile / month 35 000
  • Duration of visit (min) 4,4
  • Page views / visit (average) 3,0

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – comScore MMX MP, January 2018, 6+/mobile 15+.

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

Profile

Reader profile

Visitor profile

Source: KMT AL + total 2017, Kantar TNS Oy, FIAM – comScore MMX MP, January 2018, 6+/mobile 15+.

Interests of readers

Golflehti's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Want to know more?

Tommi Lammi
Sales Manager
tel:+358 40 159 9911

Contact me