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Keidas

Keidas is a new and captivating short video platform that inspires with beauty and well-being.

Keidas is a place where seekers of beauty, fashion, health, self-awareness, and wellness can come together and rejuvenate. It offers a moment of self-care amid the bustle of daily life, giving permission to focus solely on oneself. Keidas provides trustworthy tips for well-being, adding small moments of self-indulgence to everyday life.

Refreshing videos every weekday

Keidas was born from the need to develop a digital service that enhances synergy between Anna’s online and print media. Our goal is to create a communal and inspiring space where, amidst the hustle and bustle of daily life, one can relax and immerse in content. Additionally, Keidas reaches a younger audience who enjoy consuming short-form videos.


Keidas releases a new video every weekday, offering six unique short video concepts. These include makeovers, style guidance, makeup tips, wellness and financial advice, as well as product and trend reviews, and celebrity interviews.


The faces of Keidas are primarily Christina Boman, Anna’s beauty and fashion editor, and Anna Ferrante, a journalist focused on health and wellness. Additionally, in sponsored videos, viewers can meet various beauty and fashion experts who share top tips and trends!


Videos are available on the Anna Keidas website, social media channels, and in Anna magazine. The audiences of Anna and Keidas are united by a deep passion for self-care and wellness.


Watch our video to see what makes Keidas unique and why advertisers should join us. Join our community and take your brand to the next level!

Keidas is a moment for yourself

Keidas is more than just a short video platform; it’s a space where everyone is seen for who they truly are. Keidas stands for:


  • An attitude of acceptance and understanding
  • An environment where all bodies are valued and respected
  • Inclusivity
  • Responsible enjoyment
  • Prioritizing self-care

…and so much more.


Keidas uniquely blends community, inclusivity, and a genuine passion for self-care. This is your space to find inspiration and practical tips on beauty, fashion, and wellness. Here, you can immerse yourself in your own world and discover new ways to enjoy life. Keidas is more than just a service; it’s a true experience that enriches daily life, adding beauty and meaning.

Partner with us to shape the future

Advertisers can partner with Keidas through our partnership packages! We offer various options, including visibility packages for six, three, or one month, as well as makeover packages. In addition to the campaign and video production, you’ll receive a finished video for your own use. Contact your representative at Otavamedia for more information!


Here’s how to feature your brand in Keidas’ video content:

1. Choose a video concept that suits your brand (e.g., Makeovers).

2. Select products for the video that resonate with your target audience.

3. Leave the production to the Keidas team.

4. Your brand will be showcased in short videos on social media, Keidas’ own platforms, and across the Otavamedia network, effectively reaching your target audience.


Keidas' six short-video concepts explained

Keidas' Reach

Social Media and Online

  • Estimated Reach on Social Media 100 000 / video
  • Estimated Reach on Anna.fi/Keidas 10 000 / video

Other Channels

  • Readers of Anna magazine 129 000
  • Newsletter subscribers 41 000

Sources: Anna’s social media channels and website, April 2024; Otava Analytics; Anna KMT 2023; Kantar TNS Oy.

Areas of interest

The audiences of Keidas are particularly interested in these topics

More information about Keidas

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Virpi Åberg
Key Account Manager
+358 40 709 3137

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