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We put it to the test, so you don’t have to

TM Video is a fast-paced video service that dives into the most intriguing innovations in vehicles, science, construction and technology. One topic, one insight, one hook.


The target audience are people in their 20s to 50s who are interested in technology, science, testing, and vehicles. People who desire to stay up to date in a fast-paced and captivating way. The videos are published on Instagram, Facebook, TikTok and YouTube – right where the audience is already active.


Each video ranges from 30 seconds to three minutes in length. Several new releases are published each week!


Discover what Editor-in-Chief Sami Rainisto has to say about TM Video (currently in Finnish only).

Extensive opportunities for advertisers

  • TM Video offers a wide range of possibilities for branded content. For the first time ever, Tekniikan Maailma’s social media channels are employed as publishing platforms!
  • Branded short-form content of our partners appear alongside other Tekniikan Maailma content, clearly marked as sponsored.
  • Advertisers receive rights to use the co-created short videos in their own channels as well.

Power your own success story with TM Video

Advertisers are invited to become part of the TM Video success story through tailored partnership packages! Whether you’re looking for sustained visibility over the period of six months, three months, or just one month, there’s a variety of options to suit your needs. Each partnership includes campaign planning and professional video production, and as an advertiser you will also receive the final video for your own use.

For more details, get in touch with your Otavamedia representative.

Reach

In addition to tekniikanmaailma.fi, TM Video is active on YouTube, Instagram, Facebook, and TikTok.

Social media

  • Estimated reach per video 50 000 – 100 000 views

Tekniikanmaailma.fi

  • Visitors 600 000 / month

Sources: April 2025, Google Analytics and Tekniikan Maailma social channels. 

Interests

TM Video audience is especially interested in these topics

Branded short video concepts

TM Video offers six branded short video concepts

  • Here's how you can bring your brand into TM Video content

    1. Together, we select the branded video concept that best fits your company brand (for example, Off-road).
    2. We map out how your products will be featured in the video.
    3. You can let Otavamedia’s commercial team handle the entire production.
    4. Your brand will appear in short-form videos according to your chosen partnership package, for example, on Tekniikan Maailma’s Instagram, TikTok, Facebook and YouTube channels.

TM Video concepts

For more information, contact your Otavamedia representative

Niko Vahtera
Key Account Manager
+358 50 359 0577

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