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The best information for the wilderness enthusiast

Erä is Finland’s largest magazine for anglers and those who enjoy spending time in nature. Erä readers are willing to make an effort to gain experiences. With the right equipment, one gets the most out of outdoor hobbies, and Erä’s tests and comparisons help readers choose fishing, hunting, and hiking gear. Among the readers are both experienced and beginner recreational anglers, long-distance Lapland hikers, as well as those who enjoy day trips in nearby nature and visit national parks in Southern Finland. Readers are united by an active, often passionate relationship with nature. Hobbyist anglers look for tips in Erä’s articles on new fishing methods, equipment, and how to get the best culinary enjoyment from fish caught for food. Hikers get information about interesting destinations and useful, functional equipment. For hunters, Erä offers help both for starting and deepening the hobby.


Erä is published 12 times a year. Eralehti.fi expands the service for readers online, for example with current news, digital magazines, and an archive of over 20 years of back issues.

Lehden kansikuva

Reach

Erä magazine

  • Readers 133 000
  • READING TIME MEN (MIN) 55

eralehti.fi

Total reach

  • print media + digital media 141 000

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025, Piano Insight January 2025 (duration).

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025.

Interests of readers

Erä's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2025, Kantar Oy.

Interests of online visitors

Eralehti.fi visitors are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2025, Kantar Oy.

Want to know more?

Antti Tikkanen
Account Manager
+358 45 842 7800

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