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The best information for the wilderness enthusiast

Erä is a high-quality, professional and independent publication for all fishermen and those who enjoy nature activities. Erä follows its time closely and anticipates the future. The magazine is first and foremost known for its high-quality comparisons. Equipment is tried, measured and tested extensively and independently, and the testers are experts in their field. The best experts in the field give tips on recreational habits and techniques. Erä’s readers are engaged and spend money not only on hobby equipment, but also on hobby-related travel and other wilderness experiences. They are interested in nature and the recreational opportunities it creates in a versatile way.


Erälehti publishes 12 issues per year. Eralehti.fi extends readers’ service online, for example, with current news and blogs.

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Reach

Erä magazine

  • Readers 144 000
  • READING TIME MEN (MIN) 56

eralehti.fi

Total reach

  • print media + digital media 156 000

Source: National Readership Survey 2024, Kantar Oy, online visitors FIAM Audience Project August/2023

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2024, Kantar Oy, online visitors FIAM Audience Project August/2023.

Interests of readers

Erä's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2024, Kantar Oy.

Interests of online visitors

Eralehti.fi visitors are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2024, Kantar Oy.

Want to know more?

Antti Tikkanen
Account Manager
+358 45 842 7800

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