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Entertainment, disclosures and relevant topics

Hymy, which will be renewed at the beginning of 2024, is a diverse combination of entertainment, stories of ordinary Finns, health stories, topical crime news, challenging those in power, and military history. Hymy readers are honest and ordinary Finns who want to live their own lives and read relatable stories about their peers, who take care of themselves, believe in the power of entertainment and humour, and want to know what is happening around them and in society.  


The Hymy.fi web visitor keeps up with the times and is interested in entertainment. They follow the latest news, are particularly interested in celebrity news, and want to discuss it on the forum. ​Hymy appears 12 times per year.

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Reach

Hymy magazine

  • Readers 76 000
  • READING TIME (MIN) 50

hymy.fi

Total reach

  • print media + digital media 269 000

Source: National Readership Survey 2024, Kantar Oy, online visitors FIAM Audience Project August/2023, Piano Insight wk 31/2023.

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2024, Kantar Oy, online visitors FIAM Audience Project August/2023.

Interests of readers

Hymy's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2024, Kantar Oy

Interests of the online visitors

Hymy.fi visitors are especially interested in following topics

Source: National Readership Survey 2024, Kantar Oy

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Jari Koskelo
Account Manager
+358 40 527 9890

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