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A New Era of Boating Media

Starting from the beginning of 2025, Otavamedia’s boating brands Kippari and Vene will merge. Kippari will offer boaters an even more diverse and comprehensive reading package, utilizing the best content from both Kippari and Vene. As Finland’s largest boating brand, we can provide even more benefits and joy to our readers – whether they are new to boating or long-time enthusiasts. The new Kippari will reach 130 000 boaters monthly (Source: National Media Survey 2024, Kantar TNS Oy).


Kippari readers are passionate about boats and are also willing to invest money in their hobby. Readers are interested in everything related to boating, from sailing to technology, engines, and the electrification of boating. Kippari makes its readers boating experts. Kippari is published 12 times a year. Kipparilehti.fi expands the service to readers online, providing information on guest harbors, fuel distribution points, and current weather reports.

Lehden kansikuva

Reach

Kippari

  • Readers 95 000
  • Reading time men (min) 52

kipparilehti.fi

Total reach

  • print media + digital media 130 000

Source: National Readership Survey 2024, Kantar TNS Oy, FIAM October 2024, AudienceProject Kipparilehti.fi and Venelehti.fi – Index base: population = 100

Profile

Reader profile

VISITOR PROFILE

Source: National Readership Survey 2024, Kantar TNS Oy, FIAM October 2024, AudienceProject Kipparilehti.fi and Venelehti.fi – Index base: population = 100

Interests of readers

Kippari's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2024, Kantar Oy

Interests of online visitors

Kipparilehti.fi visitors are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2024, Kantar Oy

Want to know more?

Antti Tikkanen
Account Manager
+358 45 842 7800

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