Metsästys ja Kalastus logo

Finnish hunting and fishing since 1911

Metsästys ja Kalastus is the longest-running, most reliable, and leading publication in its field. Its contributors are the best experts from all over Finland, providing researched information and considered opinions. Metsästys ja Kalastus features practical tests of weapons, ammunition, hunting optics, fishing gear, as well as clothing and equipment for hunters and anglers. These are tested in real-life situations, and everything essential for practical use is measured and evaluated.

Metsästys ja Kalastus is a high-quality and credible environment for visibility. The brand reaches a wide audience. Readers are passionate about their hobbies and invest both time and money in equipment and trips. For readers, hunting and fishing—or ideally both—are a way of life. Spending time and being active in nature are unifying factors for all of them.

M&K is published 12 times a year. The Metsästys ja Kalastus website and social media channels reach entirely new audiences alongside the magazine’s readers.

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Reach

Metsästys ja Kalastus

  • Readers 162 000
  • READING TIME MEN (MIN) 59

metsastysjakalastus.fi

Total reach

  • PRINT MEDIA + DIGITAL MEDIA 168 000

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025 and Piano Insight February 2025 (duration).

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025.

Interests of readers

Metsästys ja Kalastus magazine readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2025, Kantar Oy.

INTERESTS OF THE ONLINE VISITORS

metsastysjakalastus.FI VISITORS ARE ESPECIALLY INTERESTED IN FOLLOWING TOPICS

Source: National Readership Survey 2025, Kantar Oy.

Want to know more?

Antti Tikkanen
Account Manager
+358 45 842 7800

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