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Finnish at heart

Seura touches, entertains, and guides every week with an interesting and diverse reading package. Seura stands up for ordinary people and their wallets. The magazine tells the life stories of ordinary Finns and addresses social issues. In Seura, one also meets public figures and royals.


Extensive health content, nature and travel stories, crossword and puzzle sections, and the always included separate TV-maailma television programme guide are important parts of Seura’s content and distinctiveness. The subscription also includes a digital magazine and a comprehensive magazine archive. Seura offers weekly content on its pages—and daily on Seura.fi—with engaging reading. Seura readers enjoy their magazine for a long time and are also receptive to commercial messages. Seura is published 48 times a year, and during the year, three more substantial Lukupaketti issues and four double issues are released.

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Reach

Seura magazine

  • Readers 158 000
  • READING TIME (MIN) 76

seura.fi

Total reach

  • print media + digital media 432 000

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025 and Piano Insight February 2025 (duration).

Profile

Reader profile

Visitor profile

Source: National Readership Survey 2025, Kantar Oy, online visitors FIAM Audience Project August 2025.

Interests of readers

Seura's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2025, Kantar Oy.

Intrests of the online visitors

Seura.fi visitors are especially interested in following topics

Source: National Readership Survey 2025, Kantar Oy.

Want to know more?

Jari Koskelo
Account Manager
+358 40 527 9890

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