The Expert Pioneer

Tekniikan Maailma (the world of technique) is Finland’s most trusted, respected and widely read media on technology and science. Readers know that they will get useful information from Tekniikan Maailma.
The magazine’s readers are well-off and educated and they value information.
Our website tekniikanmaailma.fi is the leading site for science and technology news in Finland.

Lehden kansikuva

Reach

Overall reach* 327 000

Tekniikan Maailma magazine

  • Readers 250 000
  • Encounter contacts ** 439 000
  • Reading time (min) 65

tekniikanmaailma.fi

  • Number of visitors, total (net) / month 490 000
  • Number of visitors, desktop / month 173 000
  • Number of visitors, mobile / month 336 000
  • Duration of visit (min) 2,5
  • Page views / visit (average) 2,2

Source: KMT AL + total Autumn 2017/spring 2018, Kantar TNS Oy, FIAM – ComScore MMX, June 2018, 6+/mobile 15+.

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

Profile

Reader profile

Visitor profile

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy, FIAM – ComScore MMX, June 2018, 6+/mobile 15+.

Interests of readers

Tekniikan Maailma -magazine's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy

Interests of the online visitors

Tekniikanmaailma.fi visitors are especially interested in following topics

Source: Atlas survey 1-12/2017