Passionate About the Outdoors

Understanding nature is the basis for outdoor skills. Understanding also includes appreciation of nature and the catch. Today’s hunters and fishermen use a strong range of tools, weapons, cartridges, loaves, reels, and lures. Information regarding these is required. Metsästys ja Kalastus magazine is experiencing, measuring and testing to provide readers with unbiased and useful information. Dogs are an essential part of Finnish hunting, and most of the readers of the magazine have a hunting dog. Boats, on the other hand play an essential role in fishing.

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Metsästys ja Kalastus magazine

  • Readers 188 000
  • Reading time men (min) 60


Source: National Readership Survey 2022, Kantar Oy, visitors FIAM Audience Project wk 31-34/2022 and wk 31/2022.


Reader profile

Source: National Readership Survey 2022, Kantar Oy.

Interests of readers

Metsästys ja Kalastus magazine readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100