Aware and Influential

Suomen Kuvalehti explains the background to domestic and international events diversely, reliably and independently. The magazine’s articles are in-depth and enjoyable top-class narrative. It has a longer average reading time than any other magazine:  an astounding 100 minutes. Suomen Kuvalehti is the most interesting and surprising media in Finland; it also takes active part in discussions on social media. The magazine reaches about 200,000 Finns every week on Facebook, Twitter and Instagram. Suomenkuvalehti.fi is also a strong online media channel, which every day publishes news and analysis, the background to them and insightful blogs.

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Reach

Overall reach* 353 000

Suomen Kuvalehti

  • Readers 299 000
  • Encounter contacts ** 507 000
  • Reading time (min) 82

suomenkuvalehti.fi

  • Number of visitors, total (net) / month 283 000
  • Number of visitors, desktop / month 87 000
  • Number of visitors, mobile / month 204 000
  • Duration of visit (min) 1,7
  • Page views / visit (average) 1,6

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy, FIAM – ComScore MMX, June 2018, 6+/mobile 15+.

* Overall reach = Net sum of readers of an average number of the printed magazine and the weekly visitors in the digital versions.

** Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).

Profile

Reader profile

Visitor profile

Source: KMT AL + total Autumn 2017/Spring , Kantar TNS Oy, FIAM – ComScore MMX, June 2018, 6+/mobile 15+.

 

Interests of readers

Suomen Kuvalehti -magazine's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: KMT AL + total Autumn 2017/Spring , Kantar TNS Oy