Life Is Meant to Be Enjoyed 

Viva speaks for a Finnish who already has experienced a lot and dares to speak about even difficult topics, but with empathy.
Viva encourages both female and male readers to enjoy life and new freedom and to guide themselves towards a more ethical lifestyle. Viva appreciates her reader, who is active and able to invest –including financially – in their life quality. The reader is engaged in travelling and culture, reads a lot, looks after their health diversely, nurtures her relationships and takes care of her loved ones. Viva also offers online-content, you can visit us here.

Lehden kansikuva


Viva magazine

  • Readers 78 000
  • Reading time women (min) 80

Source: National Readership Survey 2022, Kantar Oy.


Reader profile

Source: National Readership Survey 2022, Kantar Oy.

Interests of readers

Viva's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100