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The main organ of horsepower

Vauhdin Maailma is the main organ of motorsport and the leading expert in Finland. The content is not just competition reports, but VM also focuses on the backgrounds of events and phenomena of different sports. VM presents the race fleet with test drives and technical articles and interviews people in the industry.  VM is a “professional magazine” for everyone interested in motorsport. The reader becomes a motorsport expert.


Since 1965, VM has been at the pit and next to the pit in rallies, formula races, Imatranajo, enduro races, rally sprints, boat races, car orienteering, drifting, and many, many others. Vauhdin Maailma appears 11 times per year.

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Vauhdin Maailma

  • Readers 47 000
  • READING TIME MEN (MIN) 54

Source: National Readership Survey 2024, Kantar Oy

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Reader profile

Source: National Readership Survey 2024, Kantar Oy

Interests of readers

Vauhdin Maailma -magazine's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: National Readership Survey 2024, Kantar Oy

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Niko Vahtera
Key Account Manager
+358 50 359 0577

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