For the Passionate Motorist

Vauhdin Maailma is the chief organ for Finnish motorsport. The magazine’s readers are followers and enthusiasts of motorsport, go in person to see motorsport events and follow the results in the media. For some of them, motorsport is a profession.

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Vauhdin Maailma

  • Readers 77 000
  • Encounter contacts * 90 000
  • Reading time (min) 33

Source: KMT AL + total Autumn 2017/Spring 2018, Kantar TNS Oy.

* Encounter contacts = Number of eye contacts received by an average page of the magazine (the figure takes into account how many times the readers re-read the magazine and how large a portion of the magazine they read).


Reader profile

Source: KMT AL + total 2017, Kantar TNS Oy.

Interests of readers

Vauhdin Maailma -magazine's readers are especially interested in following topics
Index figures: Finns’ interest in the topic on average= 100

Source: Atlas 1-12/2017